want to look at if you're really curious about what is happening with this stock is to see how the number of shares being hold in both directions changes with each tick of price.Ā So have multiple tabs open with each tab looking at the movie's stock page. Refresh one tab one minute, then another tab the next. As price fluctuates, see where the shares moved. In all likelihood, what we're seeing is people selling off Long positions for this property as they either want to jump ship before they lose any more money, or they want to put money in something else that is going up. I would bet that there are very few who are shorting the stock.