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Thank you for the proper formulas...are there any important variables that may affect the numbers

Posted by: NLitend1 (a.k.a NLitend2) on Apr 20, 07:50 in response to Oleg Max's post of course it is all guestimate, but here is my take

Are those standard weekly drops? do certain types of movies drop more (eg. Scream4 isn't expected to hold well)?

The article states that marketing was/is badly done, is that a factor to consider? The grassroots marketing, on the other hand is strong--is there an historic reference to this and how does that affect the hold? What about the reviews, does that have a formula, and if so, do they make a distinction between audience reviews and critics' reviews? Finally, the exec says that the expansion is coming, but how well can that be trusted given its source? It seems a bit sketchy that they say they lacked to the film prints...maybe they are trying to manipulate the expansion.





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