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Promising Press for [ARTGB]

Posted by: brandolphsmith (a.k.a del_AYJ_brandolphsmith) on Jun 03, 08:47

The Art of Getting By [ARTGB] has been getting some favorable press over the last week-plus from MTV, for what it's worth. It was highlighted this week as one of a bunch of new teen-y films that are due out this summer, along with [THELP], [FRNIT], [30MOL], and [HRBOS], ahead of the MTV Movie Awards. With MTV skewing considerably younger over the past decade, this promotion might actually bump [ARTGB] more than the other films it was billed with. At least two ([HRBOS] and [FRNIT]) and potentially a third ([30MOL]) are rated R, limiting MTV's audience at the outset, and [THELP] and [ARTGB] have drastically different tones.

With [TWLI4] not dropping until Thanksgiving, the tween market could be looking for a young ROMCOM this summer. Given its limited release listing cycle, the potential buzz build up, and the fact that it is trading currently at its all-time low, [ARTGB] could be a good bargain. If it has a couple strong weeks and hits a wider release, [ARTGB] could take off nicely.

http://hollywoodcrush.mtv.com/2011/05/27/mtv-movie-awards-sneak-peek-week/

Tag(s): ARTGB, THELP, FRNIT, 30MOL, HRBOS, TWLI4

Promising Press for [ARTGB] brandolphsmith Jun 03, 08:47

MTV Movie Awards is advertising/marketing plain and simple... and as we've seen many times, it has no effect on anything. {nm} secretstalker Jun 03, 08:49

but it does reach the intended demograhics..... and this demographic is very guillible ... {nm} b4bad Jun 03, 09:09

They're not nearly as gullible as most assume. {nm} BionicMoron Jun 03, 09:14

thanks - the info is appreciated! {nm} click999 Jun 03, 08:55

this film may be going to receive bad reviews from key critics, but this film's platform release pattern may require strong critical support {nm} Peterlee Jun 03, 09:22

Has anyone seen it? Does it stand a chance in the BO? {nm} GMov Jun 03, 09:32

Yes and not really, though I liked it more than my peers. {nm} secretstalker Jun 03, 09:46

(It played at Sundance as Homework and I assume the negative reviews convinced them to change the title) {nm} secretstalker Jun 03, 09:46

Anne Thompson may just give a good term to define this film - a 'tweener'. Peterlee Jun 03, 09:51