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For RED2 those quadrants are not usually known for stepping out OW; that said, I hope RED2 can get to $30M. Given buzz deterioration, I feel
that it's unlikely RED2 surprises us with more than a OW gross in the mid to high $20s.
Uni needs to step up marketing for RIPD. I know their department is battling migraines over how to make this rather esoteric comedy seem more accessible to mainstream audiences, but Universal is no marketing slouch. They can pull rabbits out of hats, and they need to try harder for RIPD especially given the fact that they are on the hook for so much money.
BOM: [WAYBK] expands to more than 650 theaters 7/26 Jul 08, 17:48
BOM: [TODOL] is not wide at 590 theaters Jul 08, 17:50
i dunno, trailer gave me Adventureland vibe... {nm} Jul 08, 17:56
Not a bad vibe to get. Adventureland is a great movie, and Greg Mottola's the man. {nm} Jul 08, 18:02
Like RIPD for $23-$28M+; I believe CNJUR could go for $30M+ OW; TURBO a bit less than $50M 5-day; RED2 maybe $20-$25M {nm} Jul 08, 18:17
I think RED2 may do a bit better, as it has its own quadrants. I can imagine RIPD doing not so well, as... Jul 08, 18:34
For RED2 those quadrants are not usually known for stepping out OW; that said, I hope RED2 can get to $30M. Given buzz deterioration, I feel Jul 08, 19:06