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THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
"This movie could either be cathartic or, because it hits so close to home, people may not want to spend two hours
...with something they're living with every day," said Russell Schwartz, a movie marketing consultant and former studio executive. "It's also a movie that's being released against the tide, when uplifting stories and light escapism are thriving."
Yeah. My thoughts are, from having seen it, that the film is just too profound, and strikes too much of a nerve. Sure, people affected by the financial crisis may very well want to see it - for cathartic and therapeutic reasons - but in a theater next to strangers, perhaps not so much...
It may do better on the DVD-market, by comparison, oh and... as an in-flight movie of choice? :-))
LAT: 'Up in the Air' gives Paramount a marketing challenge. Nov 30, 10:22
its an interesting point; I just got laid (not really) or sosmeone I know, why don't I go watch a movie about it {nm} Nov 30, 10:29
It is a cakewalk compared to Lovely Bones. ;) {nm} Nov 30, 10:50
both films are to down ( subject wise ) to make them longs for me. ( how's that for an early gutcheck ?) {nm} Nov 30, 11:09
These are pushpull-films allright. And what was the value of the LOTR-hitdirector in bringing succes to the last KingKong ? Nov 30, 12:20
"This movie could either be cathartic or, because it hits so close to home, people may not want to spend two hours Nov 30, 11:49
Can this info be correct, though? Paramount will spend $40M promoting a movie that cost $25M to make.. ?? Seriously... ??? Nov 30, 12:08
That's normal for a studio wide release these days, plus an Oscar campaign. {nm} Nov 30, 12:17
Ok - good to know I can learn substantial new things here on HSX still, on any given day :-) {nm} Nov 30, 12:21
Clooney looks dreamy in the ads. 'Nuff said! {nm} Nov 30, 16:52