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I know BOM is comparing it to Lorax, but I sure wouldn't. Lorax was an environmentalist/save our planet movie with political messaging.

Posted by: PVL Admin (a.k.a Rocket123) on Feb 09, 13:26 in response to Oleg Max's post LORAX had 2.53... so who knows

Not the same at all, IMHO in that LEGO seems to be appealing to a greater audience and that I expect to see quite a bit of return viewing.  Even Despicable Me 1 had a 3x and a similar OW.  If nothing else, I would compare it to that vs. Lorax. 

Official Adjusts   Antibody on Feb 09, 10:00

Looks MONUM held up over the weekend. {nm}   RogerMore on Feb 09, 10:07

I rest my case {nm}   JMT-NL on Feb 09, 10:50

What case is that? Who cares if someone else posts earlier? Well, aside from you, that is. {nm}   ~JPV~ on Feb 09, 10:59

I'm thinking at least x3.5 delist...anyone else? {nm}   PVL Admin on Feb 09, 12:39

LORAX had 2.53... so who knows   Oleg Max on Feb 09, 12:52

LORAX didn't have holiday on 2nd weekend. {nm}   thatpj on Feb 09, 13:12

Lorax also had a 54% RT vs. 95% for Lego. As great as Lego did, its box office was probably also dampened at least a bit by...   KalElFan on Feb 09, 13:31

But it had March break. {nm}   second gary on Feb 09, 13:53

That didn't effect any of it's weekend drops.... {nm}   thatpj on Feb 09, 19:31

But the March break ought to have buoyed its delist multiplier. {nm}   second gary on Feb 10, 06:16

I know BOM is comparing it to Lorax, but I sure wouldn't. Lorax was an environmentalist/save our planet movie with political messaging.    PVL Admin on Feb 09, 13:26

i'd be interested in seeing the age breakdown, b/c if it performed like it tracked, it will have a good size audience 25+ so pixar comps   Moviesnob on Feb 09, 13:49

Huh? I thought that was a Doc Seuss book. Don't overthink this ****, mavens. {nm}   lhayes37 on Feb 09, 14:31

Have you seen the movie? I was very taken aback by the message in the movie and disliked it as a result. 1 Blu-ray for sale :) {nm}   PVL Admin on Feb 09, 16:53

Out of interest, how did it differ from the book? Because IIRC the environmental message in the book was pretty obvious. {nm}   RogerMore on Feb 09, 18:43





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