Movies

BO:Weekend Forecast: 'Project Almanac', 'Black or White', & 'The Loft' Rocket123 (aka PVL Admin) Jan 28, 20:46

Lol, The Loft. {nm} doitdoitdoitnow Jan 28, 21:23

That's pretty low for The Loft with 2000 screens. I'm curious if they'll be right. {nm} billy75 Jan 28, 21:44

who knows? (TLOFT is being dumped with little marketing. {nm} Antibody on Jan 26, 15:52) {nm} Rocket123 (aka PVL Admin) Jan 28, 21:48

Too bad. It has a good cast. I may have to go see it. I have seen quite a few commercials in the last week or so. {nm} pennystocks2 Jan 28, 21:55

I was surprised too, but those in the biz speak louder than me; so I have to default to their opinion... {nm} Rocket123 (aka PVL Admin) Jan 28, 21:59

It's been on the shelf for 4 years. Universal dumped it. It's getting ~2000 theaters due to contractual obligations. Antibody Jan 28, 22:31

I'm not arguing with you, I am genuinely defaulting to your position. {nm} Rocket123 (aka PVL Admin) Jan 28, 22:47

To me it looks like the drama version of the Hangover LOL {nm} Chateau_du_Mal_Voisin Jan 29, 02:24

As I posted after that, there's been a ton of TV ads. A&E, TruTV, Discovery ID especially. I couldn't go one program w/o seeing one. {nm} ~JPV~ Jan 28, 22:06

They play an ad for this movie during every commerical break of Castle reruns on TNT {nm} RazorHawk Jan 28, 22:16

On a more important note, when does Castle start up again? {nm} Rocket123 (aka PVL Admin) Jan 28, 22:50

Never mind...google still works. 2 Feb {nm} Rocket123 (aka PVL Admin) Jan 28, 22:54

You must be the target audience. Are you going opening weekend? {nm} Antibody Jan 28, 22:27

I guess, although I'm now watching Conan and an ad just aired there as well. {nm} ~JPV~ Jan 28, 23:11

That being said, I'm not seeing it (in theaters, might rent it when it comes ot Blu-ray) :p {nm} ~JPV~ Jan 28, 23:12

The ad buy are all on cable, none on network or any sports programming. I mean TruTV and Discovery ID, really?! :) {nm} Antibody Jan 28, 23:18

IDK, I think I saw a few ads on ESPN actually. Not sure about network TV, but will be watching Kimmel later. ~JPV~ Jan 28, 23:25

But there have been so many (to the point I tune it out), that I can't remember exactly, lol. ~JPV~ Jan 28, 23:28

I can only speak for myself but I see a movie because it's interesting to me. Does that make me a "target audience" ? {nm} pennystocks2 Jan 28, 23:11

shhhh don't let the marketers hear that "interesting" talk {nm} Dorfman Jan 29, 01:53

There's a huge difference between running a dump of ads on specific channels the week of its release and a full marketing push islander Jan 29, 02:04

Exactly. I haven't seen any billboards or bus ads. {nm} Antibody Jan 29, 11:41

Considering this is the third remake of the film since 2008...its not a bad number. {nm} tatoufan Jan 29, 04:00

I don't feel so bad now for this post...wrong forum, but the projections are kinda close. [LINK} GrimmReality Jan 29, 05:53

The Loft looks ridiculously bad. {nm} Hersheybar Jan 29, 07:42