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DESM2 opened on a Wednesday, not the best comparison. Smurfs 2 was well under 2.7. {nm}

Posted by: RollingThunder on Jul 12, 11:55 in response to Dorfman's post Summer kiddie movie should have great legs.. DESM2 ended...

Hmm.. tough decision...keep Minions long, or short it...hard to know if it will have legs, or reach adjust $$ {nm} Flash Jul 12, 11:25

whichever decision you come to, just promise to be different than mine. :P {nm} DiNar0 Jul 12, 11:30

Summer kiddie movie should have great legs.. DESM2 ended up with x3.6.. Not saying MINION will be that high but bound to be more than 2.7 {nm} Dorfman Jul 12, 11:37

DESM2 O {nm} RollingThunder Jul 12, 11:54

DESM2 opened on a Wednesday, not the best comparison. Smurfs 2 was well under 2.7. RollingThunder Jul 12, 11:55

The logic being the WED opening took away from the WE/BO, right? Thus larger multiplier... {nm} Chateau_du_Mal_Voisin Jul 12, 12:15

Yes. The weekend IM is a good starting point to figure out the long term IM, as well as WOM. {nm} RollingThunder Jul 12, 12:26

well both summer movies and both have minions so. :) {nm} Dorfman Jul 12, 14:20

Minions Minions everywhere :) {nm} Chateau_du_Mal_Voisin Jul 12, 16:49

DESM2 did about the same as Toy Story 3 in it's first 7 days, but that included a holiday. MattW Jul 12, 14:29

not as long as there is still a choice with Inside Out {nm} slipping jimmy Jul 12, 12:03

Short it. Shrek 3 opened to 122 million after 4 weeks it was at 281 milliom {nm} jamesbik333 Jul 12, 12:35

yeah but Shrek 3 sucked {nm} DeanB Jul 12, 12:42

and . . . ? {nm} slipping jimmy Jul 12, 13:12

Shrek3 opened in May - didn't have the summmer weekday box office {nm} JDolphin Jul 12, 14:57

Since 2009: 18 major animated films have opened in the summer on a friday. all but cars2 delisted above 2.7 islander Jul 12, 13:09

nice {nm} Dorfman Jul 12, 14:20

*Drops Mic* {nm} Chateau_du_Mal_Voisin Jul 12, 16:50

Thanks for the list, but I did notice that MNION OW is higher than all on the list. Do you think that will make any difference? {nm} JDolphin Jul 12, 17:00

i dont think so , nmind and toys3 are big enough ows to compare. its all going to be WOM. islander Jul 12, 17:15

is there anything else for kids opening this summer? {nm} leo21 Jul 12, 18:23

Just got back from taking my 3 year old to see it, had to promise to take him back again next weekend....I vote for legs. {nm} Machined2 Jul 12, 20:28





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