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The logic being the WED opening took away from the WE/BO, right? Thus larger multiplier... {nm}

Posted by: Chateau_du_Mal_Voisin on Jul 12, 12:15 in response to RollingThunder's post DESM2 opened on a Wednesday, not the best comparison....

Hmm.. tough decision...keep Minions long, or short it...hard to know if it will have legs, or reach adjust $$ {nm} Flash Jul 12, 11:25

whichever decision you come to, just promise to be different than mine. :P {nm} DiNar0 Jul 12, 11:30

Summer kiddie movie should have great legs.. DESM2 ended up with x3.6.. Not saying MINION will be that high but bound to be more than 2.7 {nm} Dorfman Jul 12, 11:37

DESM2 O {nm} RollingThunder Jul 12, 11:54

DESM2 opened on a Wednesday, not the best comparison. Smurfs 2 was well under 2.7. {nm} RollingThunder Jul 12, 11:55

The logic being the WED opening took away from the WE/BO, right? Thus larger multiplier... {nm} Chateau_du_Mal_Voisin Jul 12, 12:15

Yes. The weekend IM is a good starting point to figure out the long term IM, as well as WOM. {nm} RollingThunder Jul 12, 12:26

well both summer movies and both have minions so. :) {nm} Dorfman Jul 12, 14:20

Minions Minions everywhere :) {nm} Chateau_du_Mal_Voisin Jul 12, 16:49

DESM2 did about the same as Toy Story 3 in it's first 7 days, but that included a holiday. MattW Jul 12, 14:29

not as long as there is still a choice with Inside Out {nm} slipping jimmy Jul 12, 12:03

Short it. Shrek 3 opened to 122 million after 4 weeks it was at 281 milliom {nm} jamesbik333 Jul 12, 12:35

yeah but Shrek 3 sucked {nm} DeanB Jul 12, 12:42

and . . . ? {nm} slipping jimmy Jul 12, 13:12

Shrek3 opened in May - didn't have the summmer weekday box office {nm} JDolphin Jul 12, 14:57

Since 2009: 18 major animated films have opened in the summer on a friday. all but cars2 delisted above 2.7 islander Jul 12, 13:09

nice {nm} Dorfman Jul 12, 14:20

*Drops Mic* {nm} Chateau_du_Mal_Voisin Jul 12, 16:50

Thanks for the list, but I did notice that MNION OW is higher than all on the list. Do you think that will make any difference? {nm} JDolphin Jul 12, 17:00

i dont think so , nmind and toys3 are big enough ows to compare. its all going to be WOM. islander Jul 12, 17:15

is there anything else for kids opening this summer? {nm} leo21 Jul 12, 18:23

Just got back from taking my 3 year old to see it, had to promise to take him back again next weekend....I vote for legs. {nm} Machined2 Jul 12, 20:28





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