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Not true, a few months ago everyone said December isn't a good time to open a movie, not that it wouldn't hold well.
Just look at Avatar and Titanic as the most obvious examples of what movies released in December can do...
Although when STAR7 did open well, some people (including myself) questioned how well it would hold. At this point, I don't doubt that it'll pass Avatar's domestic gross, but I do wonder what kind of multiple it'll end up with. I can't see this doing more than 4x, which would normally be a pretty average December multiple for a blockbuster, not that anyone would be disappointed with anything near $1 billion domestically.
DL update: STAR7 - $40M-$40.2M on Monday Dec 22, 06:58
ALVN4 - $2.98M, TNEST - $2.5M {nm} Dec 22, 07:00
It has begun. {nm} Dec 22, 07:23
That's insane....! Previous Monday record was 27M, on summer AND holiday. {nm} Dec 22, 07:29
Every day from now until Jan 3rd will act like a holiday. Well, except for Christmas Eve and New Year's Eve. {nm} Dec 22, 07:51
+1 {nm} Dec 22, 08:32
even adjusting for 11 years of inflation, previous record holder Spider-Man 2 could only manage $37M Dec 22, 09:59
Looking forward to data on multiple viewings.. many of my friends have already done a 2nd or 3rd viewing {nm} Dec 22, 07:52
Wow. I predicted $250m+ for week 2.. was originally thinking $300 but I went "conservative". Dec 22, 08:06
Will this stock ever stop growing so I can sell it and retire already? {nm} Dec 22, 08:32
No... The force is too strong with this one. {nm} Dec 22, 08:37
Fan Boys + Christmas Legs = A Winning Combo! Dec 22, 08:43
Plus other studio's threw in their towels beforehand. No competition to speak of {nm} Dec 22, 08:47
Not true, a few months ago everyone said December isn't a good time to open a movie, not that it wouldn't hold well. Dec 22, 09:40
Anyone doubt that Avatar's 760.5 domestic record will fall in the New Year? {nm} Dec 22, 08:44
If i were Disney i would be putting all Star War films in December... no need for summer {nm} Dec 22, 09:39
Star Wars has already moved to summer. {nm} Dec 22, 09:52
in 2017 {nm} Dec 22, 09:52
The Han Solo movie is opening in late May arfter Avengers 3 in early May. {nm} Dec 22, 10:20
SW is more than just a movie. December release isnt the best time to maximize all revenue streams {nm} Dec 22, 09:45
Can sell a lot of Christmas toys though. {nm} Dec 22, 09:58
not as many as a release prior to Thanksgiving would have had {nm} Dec 22, 10:21
Another 40m overseas as well, $610m worldwide. Already topped MJ2 and Martian Dec 22, 09:46