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for Bmom there was a heavy group sales push for Thursday which could explain weaker overall Friday {nm}

Posted by: notfabio on Jul 30, 08:56 in response to notfabio's post Bourne didnt have Imax or marathons to gfb pump up...

BORN5 $22.71, BMOMS $9.6, TREK3 $6.75, PETS $5.53 diamondman56 Jul 30, 08:19

BORN5 has a slightly higher opening day than TREK3 even though its Thursday #s were lower. {nm} diamondman56 Jul 30, 08:20

Bourne didnt have Imax or marathons to gfb pump up Thursday totals {nm} notfabio Jul 30, 08:53

for Bmom there was a heavy group sales push for Thursday which could explain weaker overall Friday notfabio Jul 30, 08:56

I guess the babysitters used the money they made on Thursday to go see Nerve on Friday. {nm} diamondman56 Jul 30, 09:05

Niiiice... so the $50-$55M estimates were about $10M too low. {nm} Flash Jul 30, 09:11

Surprised considering the reviews really aren't stellar. {nm} RollingThunder Jul 30, 09:12

I saw it, discussion inside (vague spoils) RogerMore Jul 30, 10:00

not sure which estimates you are talking about, but based off early Fri #'s, lowest was 55. no one had 50 {nm} Oleg Max Jul 30, 09:17

One of the trades said it was tracking at $35 million earlier in the week. {nm} diamondman56 Jul 30, 09:19

I think there were others, but Box Office Pro had it down for $51M... Flash Jul 30, 09:21

That's a pre-release prediction and they're just throwing darts as demonstrated from the change from 65 to 49 to 51 within 7 days, {nm} Antibody Jul 30, 09:29

Antibody, you're not supposed to actually reveal their methods:)... {nm} TwoMisfits Jul 30, 09:34

Nobody knows anything. {nm} goodvibe61 Jul 30, 10:06

Including that fact. :) {nm} DTravel Jul 30, 10:30

We knew it wouldn't do 5 or 200, that narrows the range of knowledge somewhat ;) {nm} MattW Jul 30, 10:35

Well, until a movie actually opens, most "numbers" or estimates are just a "prediction." {nm} Flash Jul 30, 09:41

There are clear differences between "prediction numbers" that are pre-release guesses, early Thu/Fri projection and Sun estimates. {nm} Antibody Jul 30, 09:45

Oh, I agree...that's why AFTER a movie opens it's clearer how the numbers play out, no "guessing" needed. {nm} Flash Jul 30, 09:47

My original post was only meant to mean - estimates (guesses) were low, that's all. {nm} Flash Jul 30, 09:49

Your incorrect use of "estimates" was confusing to us. {nm} Antibody Jul 30, 09:54

Got it, I should have made that clearer. {nm} Flash Jul 30, 10:09

they need better darts {nm} tealfan Jul 30, 10:41

I admit - I saw $50M for this movie's opening, so it exceeded my expectations... TwoMisfits Jul 30, 09:28

That includes thursday night right? So only around 8 {nm} Baron_Darcon Jul 30, 12:13

18 for friday {nm} Baron_Darcon Jul 30, 12:14





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