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Reason why it has fallen out of favor is the growth in overseas box office, positioning global rollouts takes priority.
For something like ENDGAME you want as close to a simultaneous worldwide release as possible and that isn't as easy to arrange in late May as it is in April or Early May.
DL: Aladdin tracking $70-90m for Memorial Day May 02, 10:57
Ouch, that's pretty soft. {nm} May 02, 11:02
2x to 3x Dumbo. it's alright. anything's going to look soft compared to BATB {nm} May 02, 11:05
Maybe expectations were inflated to start with. Disney recovered some following Smurf Smith backlack but damage was done. {nm} May 02, 11:07
* backlash {nm} May 02, 11:08
looks like the average opening for Disney live action remakes is $73.8m May 02, 11:14
Everything above Dumbo averages over $100m OW, and I'd argue Aladdin is more popular than the 1940s flying elephant. May 02, 11:17
I would agree with that, but as you say, I havent looked at any data to support that and the title just hit tracking May 02, 11:28
THR and V: [ALADN] Tracking for $80M-Plus Memorial Day Weekend; Some expect $100M May 02, 13:10
(4-day, to be clear) {nm} May 02, 13:20
V: BBURN is expected to make $10M to $12M (3 days), BKSMR $10M (over the weekend), ASTRA likely to be moved {nm} May 02, 13:35
DL: ASTRA pulled and may go to fall. May 02, 14:17
IW: James Gray is editing with Fall Festivals in mind. May 02, 15:23
ah...I remember lining up for Matthew Broderick's Godzilla for the Friday of Memorial Weekend back in the day {nm} May 02, 15:15
That Memorial Day I saw Godzilla, bulworth, and fear and loathing in Las Vegas one right after the other May 02, 16:44
Reason why it has fallen out of favor is the growth in overseas box office, positioning global rollouts takes priority. May 02, 16:14
Yeah. I didn't even have AL in my Top 7 for my Summer Pick 7. I don't see much overall strength in it {nm} May 02, 23:14