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I saw a bunch of the ads, and for the life of me, I couldn't figure out what SHRK4 was actually about.
Other than "Ok, it's time to take this franchise back behind the barn and put it out of our misery." 
Didn't have the cojones to short it, but I did short the BBW. And I stayed in a Holiday Inn Express last night, too.
Macgruber, on the other hand, had some good early buzz and was the logical "Ok, I don't want to see Shrek, what else is there?" choice for the quasi-adult film-going public.
A brilliant little piece of counter-programming.
oh and 2/2. {nm} May 22, 05:30
I think going into the weekend, it was known that it lost a lot of the teen/college crowd with the last movie. May 22, 05:41
My concern is that it might not actually play well with kids and parents May 22, 05:51
I haven't seen it.. but it seems to be marketed well to kids/families with the commercials. May 22, 05:54
Right--marketing for families has been fine. I'm talking about long-term playability for it, though May 22, 05:57
was it worse than TFRM2, Poseidon and The Day After Tomorrow? {nm} May 22, 06:04
TF2 and DAT are guilty pleasures. :) It was roughly on par with Poseidon. {nm} May 22, 06:07
That's about right. May 22, 06:10
Last Airbender has serious performance issues, though. Shyamalan is not an 'actor's director." May 22, 06:20
Kinda ironic for a director who discovered under-20 Oscar nominees Haley Joel Osment and Abigail Breslin May 22, 06:24
BTW, what do you think happened with MacGruber? May 22, 05:55
Tracking on it was terrible. I don't think anything happened to it. Campaign was bad, stars are weak, and... May 22, 05:59
its a 30-second sketch that they've already beat to death on SNL {nm} May 22, 07:20
Did DreamWorks lower their expectations? I thought it was a third party analyst. {nm} May 22, 06:03
you are correct, i just glazed over the post and did not read the full article at the time... May 22, 06:06
I saw a bunch of the ads, and for the life of me, I couldn't figure out what SHRK4 was actually about. May 22, 09:35
If it was a "brilliant little piece of counter-programming," why did it flop miserably? {nm} May 22, 11:37