If the tracking on Doctor Strange in the Multiverse of Madness is $200 million, I’m gonna take the over. More importantly, Top Gun: Maverick came on tracking today, and a couple non-Paramount experts told me they were pleasantly surprised. “Total awareness” is at 85 while “definite interest” is at 46. No shock: Older men are super into this movie.
Compared to the big Memorial Day releases from 2017-19 at the same time, Top Gun does have a problem with younger women. (This has been a Tom Cruise issue since his Katie Holmes couch-jumping days.) Here’s “definite interest” among women under 25...
Pirates 5: 58
Aladdin: 57
Solo: 45
Top Gun: Maverick: 33
So at this point, it’s a three-quadrant movie. Let’s see if Cruise’s world tour P.R. blitz can salvage that fourth quadrant.
-If the government’s review of CAA’s ICM Partners acquisition drags on much longer, and the ICM people keep jumping ship, there may not be much left for CAA to acquire.
-The Netflix rumors of layoffs and content spend reductions are running so fast and furious, it’s hard to keep up. I don’t have numbers, but something is definitely afoot.