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OMG ticket price increases get the engagement/clicks I guess. AMC has been floating this for a year just without the loyalty push aspect.
It's a good upsell opportunity for A-List and Premiere as long as it doesn't come off as nickel and diming, though it is going to be a nightmare for their ticketing software which is likely why it's being rolled out in test markets. I would expect worse ticketing sofware crashes for advance sales of big Marvel/etc movies.
AMC Theatres® Presents Sightline at AMC, a Lower Ticket Price for Select Seats (more expensive Preferred Price for best seats) Feb 06, 08:08
Welcome to the airline version of theatres. Coming soon: reduced leg space to fit more seats. Pay more for leg space! {nm} Feb 06, 08:13
Pay extra for each bag you're carrying. Preferred Seat viewers get to leave first, rest of you gotta wait for them. {nm} Feb 06, 08:16
On the flip side, can't wait for overbooked theatres & for someone to get dragged out feet first ;-) {nm} Feb 06, 08:18
Yeah, seems obvious to me. Not sure why more articles aren't mentioning this. {nm} Feb 06, 09:02
OMG ticket price increases get the engagement/clicks I guess. AMC has been floating this for a year just without the loyalty push aspect. Feb 06, 09:11
Not going to call out the movie writer who is already "I'm never going to an AMC again except for press screenings" Feb 06, 13:25