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EDO Super Bowl ad ranking based on online engagement: #1 FLASH, #9 AIRJO, #13 FASTX, #17 COCAB, #21 GOTG3, #24 INDI5, #30 STRAY

Posted by: Antibody on Feb 13, 18:26

https://www.edo.com/resources/superbowl-lvii/

EDO Super Bowl ad ranking based on online engagement: #1 FLASH, #9 AIRJO, #13 FASTX, #17 COCAB, #21 GOTG3, #24 INDI5, #30 STRAY Antibody Feb 13, 18:26

USA Today Ad Meter. AIR spot (5.60) was better liked than THE FLASH (4.89) and FASTX (4.76) notfabio Feb 13, 18:34

The Disney100 spot blew past all of them 5.92 rating 9th most popular. INDI5 tied AIR (5.60). Other trailers not counted because pre-game. notfabio Feb 13, 18:40

Ad Meter always skews in favor of comedy. "Action" trailers usually score poorer. {nm} notfabio Feb 13, 18:41

Yeah, the previous highest-rated trailer/teaser in USA TODAY Ad Meter history is the trailer for “King Ralph” (like WTF?!) Antibody Feb 13, 18:48

THE LADYKILLERS also scored incredibly well with Admeter and bombed hard. {nm} notfabio Feb 13, 18:53

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G.I. Joe (GIJO4) 30638 39.80 (-0.02) The Night House (NITHS) 5000 9.29 (0.00) Spider-Man: Brand New Day $855M (SPID9.BW) 25000 19.94 (+0.14) Last Friday (FRID4) 150000 8.77 (+0.25) The Rule of Three (RULO3) 100000 15.77 (+1.29) Rode to Ruin (RODTR) 100000 12.51 (+0.54) Kockroach (KOCKR) 124900 13.87 (+0.14) Fear the Reaper (FREPR) 65656 12.06 (+2.06) Rode to Ruin (RODTR) 100000 12.51 (+0.54) Fear the Reaper (FREPR) 100000 12.06 (+2.06) Last Friday (FRID4) 150000 8.77 (+0.25) Old Friends New Friends (OFNF) 150000 11.36 (+0.45) Wife and Dog (WIFDG) 100000 15.12 (-0.39) The Rule of Three (RULO3) 50000 15.77 (+1.29) Rode to Ruin (RODTR) 100000 12.51 (+0.54) Wife and Dog (WIFDG) 150000 15.12 (-0.39) Wife and Dog (WIFDG) 150000 15.12 (-0.39) Last Friday (FRID4) 150000 8.77 (+0.25) Rode to Ruin (RODTR) 150000 12.51 (+0.54) Rode to Ruin (RODTR) 150000 12.51 (+0.54) The Rule of Three (RULO3) 150000 15.77 (+1.29) The Rule of Three (RULO3) 150000 15.77 (+1.29) Obey (OBEY) 150000 19.27 (-0.40) Obey (OBEY) 150000 19.27 (-0.40) Fear the Reaper (FREPR) 150000 12.06 (+2.06) Fear the Reaper (FREPR) 150000 12.06 (+2.06) The Further Mis-Adventures of Cl (TAOCB) 73000 17.94 (+0.44) The Exorcist: Martyrs (TEXO2) 9000 56.53 (+0.46) The Rule of Three (RULO3) 110000 15.77 (+1.29) The Surgeon (SURGN) 44000 14.03 (+0.64) Best Pancakes in the County (BPITC) 150000 1.51 (+0.28) Fear the Reaper (FREPR) 150000 12.06 (+2.06) The Rule of Three (RULO3) 150000 15.77 (+1.29) Fear the Reaper (FREPR) 150000 12.06 (+2.06) Other Mommy (IATHS) 150000 59.85 (-0.69) Other Mommy (IATHS) 150000 59.85 (-0.69) The Rule of Three (RULO3) 150000 15.77 (+1.29) Other Mommy (IATHS) 150000 59.85 (-0.69) Clayface (CLAYF) 135 58.59 (0.00) The Deputy (DEPUT) 2112 0.33 (0.00) The Kids Fund (KIDS) 20000 21.78 (+0.03) Oh, the Places You'll Go (OTPYG) 78166 94.54 (-0.13) Teenage Mutant Ninja Turtles: Mu (TMNT4) 143777 69.22 (-0.10) Fear the Reaper (FREPR) 149000 12.06 (+2.06) The Cat in the Hat (TCATH) 11000 107.82 (-0.13) The Resurrection of the Christ: (RESU2) 11000 159.19 (-0.13) Not Alone (NTALN) 11000 130.90 (-0.13) Backrooms 2 (BACR2) 11000 123.24 (-0.24) X-Men aka Mutants (XMEN8) 16000 218.32 (-0.22) Treasure Island (TISLN) 999 77.63 (-0.16)