NYT: The Inexact Science of Box Office Projections. How Does Tracking Work? Jul 24, 19:23
Why I don't think randos should write about box office: “A Quiet Place: Day One” and last weekend’s “Twisters” far exceeded their estimates Jul 25, 07:30
The second half of above is a quote from the NYT article. {nm} Jul 25, 07:31