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That's more accurate reporting than the previous way it was positioned
The trades like to have it both ways: they report actual NRG data sometimes (Deadline does that more than others), but then they play fast and lose with their projections, sometimes reporting other people's interpretations of NRG's data, rather than NRG's official projections. Then they write articles about how tracking was "all over the place," "wrong," etc. They just use tracking as a punching bag without ever really understanding what it is or how it's used. So dumb.
Disney placed a call to THR: "Fantastic Four, which is tracking to open to $100 million to $110 million domestically." Jul 21, 07:50
Get those expectations where we want them Hollywood Reporter! {nm} Jul 21, 08:10
That's more accurate reporting than the previous way it was positioned Jul 21, 08:30
I wish they'd just report on the raw data i.e. so-and-so awareness/interest rather than trying to interpret, often badly. {nm} Jul 21, 09:57
I wish they wouldn't report on any of it, since it's proprietary data. Jul 21, 09:59
the trailers have been pretty solid. i just can't get past Thing's voice being completely normal {nm} Jul 21, 11:55
I've been rather nonplussed about all the marketing but I'm heading out to see the movie in 15 minutes so we'll see. {nm} Jul 21, 13:12