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The director has some buzz plus the marketing has been significantly more than other Cregger films {nm}

Posted by: JayPrimetown on Jul 22, 10:16 in response to Moviesnob's post BARABRIAN opened to $10.5, COMPANION was 9.3, this is...

OMGWTFLOLBBQS (of some kind) for WEAPONS notfabio Jul 22, 09:10

Oh, right... forgot that embargo was also up at the same time as reviews for FF {nm} TheWeekendWarrior Jul 22, 09:13

I wonder if they'll do off-site screenings at SDCC since tracking is kind of soft. {nm} notfabio Jul 22, 09:30

Tracking isn't "soft" unless you had unrealistically high initial expectations {nm} RupertPupkin Jul 22, 09:51

Only from the HSX derivative prices :) TheWeekendWarrior Jul 22, 09:56

The strike price is the same as tracking. {nm} Antibody Jul 22, 10:02

But Freakier Friday is higher (which seems more realistic) {nm} TheWeekendWarrior Jul 22, 10:06

FREK2 has been trading higher than WEPNS {nm} Antibody Jul 22, 10:09

it's getting the full Hollywood Blvd premiere treatment which seems excessive based on those trailers mr teriffic Jul 22, 10:53

BARABRIAN opened to $10.5, COMPANION was 9.3, this is tracking to more than twice those so yeah, this is a break out if it hits its tracking {nm} Moviesnob Jul 22, 09:56

All I'll say is that this is a much easier movie to market than Barbarian... until you see the actual movie. TheWeekendWarrior Jul 22, 09:57

i've seen it! and not sure I agree. The scope is bigger than BARBARIAN so I think that makes it harder to market Moviesnob Jul 22, 10:11

I do think WEAPONS can lean into a prestige campaign that BARBARIAN couldn't {nm} Moviesnob Jul 22, 10:15

That's what I'm saying.. it's easier to market by the basic premise but harder once you realize what's really going on. {nm} TheWeekendWarrior Jul 22, 14:24

The director has some buzz plus the marketing has been significantly more than other Cregger films JayPrimetown Jul 22, 10:16

hopefully the third act payoff/reveal is better than mr teriffic Jul 22, 10:44





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