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it's getting the full Hollywood Blvd premiere treatment which seems excessive based on those trailers

Posted by: mr teriffic (a.k.a mickpix) on Jul 22, 10:53 in response to Antibody's post FREK2 has been trading higher than WEPNS

feels more like the kind that just gets the lane in front of El Capitan closed but traffic can still move westbound

OMGWTFLOLBBQS (of some kind) for WEAPONS notfabio Jul 22, 09:10

Oh, right... forgot that embargo was also up at the same time as reviews for FF {nm} TheWeekendWarrior Jul 22, 09:13

I wonder if they'll do off-site screenings at SDCC since tracking is kind of soft. {nm} notfabio Jul 22, 09:30

Tracking isn't "soft" unless you had unrealistically high initial expectations {nm} RupertPupkin Jul 22, 09:51

Only from the HSX derivative prices :) TheWeekendWarrior Jul 22, 09:56

The strike price is the same as tracking. {nm} Antibody Jul 22, 10:02

But Freakier Friday is higher (which seems more realistic) {nm} TheWeekendWarrior Jul 22, 10:06

FREK2 has been trading higher than WEPNS {nm} Antibody Jul 22, 10:09

it's getting the full Hollywood Blvd premiere treatment which seems excessive based on those trailers mr teriffic Jul 22, 10:53

BARABRIAN opened to $10.5, COMPANION was 9.3, this is tracking to more than twice those so yeah, this is a break out if it hits its tracking {nm} Moviesnob Jul 22, 09:56

All I'll say is that this is a much easier movie to market than Barbarian... until you see the actual movie. TheWeekendWarrior Jul 22, 09:57

i've seen it! and not sure I agree. The scope is bigger than BARBARIAN so I think that makes it harder to market Moviesnob Jul 22, 10:11

I do think WEAPONS can lean into a prestige campaign that BARBARIAN couldn't {nm} Moviesnob Jul 22, 10:15

That's what I'm saying.. it's easier to market by the basic premise but harder once you realize what's really going on. {nm} TheWeekendWarrior Jul 22, 14:24

The director has some buzz plus the marketing has been significantly more than other Cregger films {nm} JayPrimetown Jul 22, 10:16

hopefully the third act payoff/reveal is better than mr teriffic Jul 22, 10:44





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