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What we've seen thus far is a fandom driven premium format rush at exorbitant tix prices

Posted by: Tallwonder on Jun 05, 18:58 in response to Moviesnob's post Go woke its a masterstroke

I'm hoping (& it's likely - because the news of its "already successful" status will flood social media & long before things like review embargo lift, herd mentality should take over regardless of how much people 'like' it) that its a big success everywhere (including possibly the Midwest 'er 'non woke' states) but there's the slight possibility that the numbers don't follow through later when Spidey (a bigger case of herd mentality) takes over a lot of the premium screens.

Its quite a comparison to see Scary Movie do big nos (for its weight category) almost without many premium screens & Odyssey to hit big nos without even needing regular screens. Both might face a drop-off later in their runs due to their respective extremities. Supergirl is a 3rd category where it seems the studio planned for low success by not going with a high theatre count (I heard ~2500 some while back but am sure they'll increase to at least 3K+, still far short of the ~4K nos that used to be normal for Marvel & even DC superhero movies -- was in fact wanting to ask a Q here about whether movies can increase screens a lot v close to release & how much is possible) but keeping a lot of premium format screens. 

The Avg tix prices would be quite a contrast b/w the 3 movies. Odyssey would be waaaay higher than perhaps anything we've seen till date (not looking at single weekend/controlled releases on Fathom/IMAX only etc). Scary Movie could be the lowest avg tix price movie to make $100m+ in recent times & SuperGirl would be higher than avg tix prices but fall short of where it might've gone w.r.t. BO with a little more faith (& marketing $$$) shown by WB.





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