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Booking is a negotiation between the distributor's goal and the theaters space and how titles are performing in a specific venue

Posted by: Moviesnob on Sep 15, 14:34 in response to lobogotti's post you'd know a lot more than me on the subject, but it...

so if a title is still in theaters and doing poorly then its moved to a smaller room and given a smaller schedule, so theater count is not a true measure of an apples to apples comparison. its depends where its playing and how often. Like FALL 2 was never given a full schedule in all theaters and probably never got to the big house or even the 2nd big house. Once a title starts moving down the list of how its performing at a specific theater, then it moves out of that theater. Maybe OAK STREET is still in theaters but its likely playing in multiplexes of 8 or more screens and in the smaller houses with a split schedule or maybe even something like 3 shows a week. PAW PATROL is going to stick around b/c you can play it one show a day at noon and it can share a split with a higher performing title that wouldnt draw at all at noon. Thats a big reason why you're seeing a difference in the averages but not the screen count.


OBSESSION is a unicorn. You really cant use it as a comparison to anything (you wouldn't believe how many titles are being positioned as the next OBSESSION here at the TIFF market just cause its for twentysomethings). Whether it left money on the table, i guess my reaction is probably? But not a ton at the expense of a theaters revenue unless they project something to do $40m and it ends up doing $15m and you put in the big house and had a lower fill rate. That does happen a lot, but no one knows the future and you're going by presales which is a pretty good indicator. Something that also plays for awhile starts to run into the same distributor's next film and they will be pushing for the new film to get better placement even if its at the expense of another one of their films. So Paramount saying "We'll have 30 films a year!" Is a lot like missing the point entirely. You're likely going to be playing a lot of films at the expense of another Paramount film. The only way for this to really work for Paramount is if another studio went **** up. 

OBSESSION played on at least 2500 theaters for 8 weeks which is crazy and that indicates it was doing a lot of heavy lifting for a long time so again, not sure how much money was really left on the table. 

ODYSSEY pushed so much demand into PLFs with its marketing, you have a situation where a lot of punters only want to see it in IMAX and those screens are still selling. How is it performing on non PLFs vs something with a 70% fill rate for the week?

So context really does matter. And honestly this will be one of the things that AI is really good at so its going to be based on math and not human actions. Humans will pick the film and prompt the AI based on a lot of the factors I talked about and then the AI will spit out a schedule that maximizes revenue. And I didnt even get into film rental where a theater is making more money on a film at 50% film rental than 65% film rental even if the 65% film is grossing slightly more gross dollars. MONEYBALL for theaters!





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