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I'd argue that reviews mattered with MEAN GIRLS, which is an excellent comparison by xiayun. They mean not only girls will see it, but those

Posted by: dsbman on Sep 13, 14:27 in response to HarryWarden's post Reviews don't matter one way or the other for a film with...

girls' moms may also take them and make it a first-choice rather than just what's playing for teenagers. 26 admittedly would be REALLY REALLY good for ScreenGems, but I'm starting to see it (while still holding it short). Then again, other movies that have done really well with abundant screenings targeted right at their key audience (Hot Tub Time Machine) have underperformed.

MTC tracking: EASYA - 25, NCDEV - 18, TOWN - 15, ALPOM - 8 xiayun Sep 13, 11:38

That's ridiculously good for EASY3. I must say I'm quite surprised, even though the reviews are good. {nm} Rolling_Thunder Sep 13, 12:09

*EASYA {nm} Rolling_Thunder Sep 13, 12:09

shocking # for easya imho (gluck's last film was maxfu: hilarious but a bomb b.o.-wise) but easya maybe like mean girls which opened to $24+ {nm} islander Sep 13, 12:10

Shocking was the first word that came into my head as well. shadowking Sep 13, 12:22

Think both EASYA and NCDEV are quite high... neither has anyone who can bring in that kind of business. {nm} secretstalker Sep 13, 13:05

Seems way too high for EASYA. Where's the marketing and what makes it different than other middling teen comedies? {nm} HarryWarden Sep 13, 12:22

uh, Emma Stone roxxx! Hello?! {nm} Apokalips Sep 13, 12:58

Meh, she's really nothing special. Can see why she appeals to girls though. {nm} HarryWarden Sep 13, 13:07

The positives for EASYA is the market has been overloaded with R-rated and male-oriented films lately, and it has good reviews xiayun Sep 13, 13:22

Reviews don't matter one way or the other for a film with its target audience. They matter for The Town, not EASYA {nm} HarryWarden Sep 13, 13:27

Disagree. Good reviews mean people OUTSIDE its target audience might see it. {nm} MiyazakiFan Sep 13, 14:22

I don't see many adults over 25 (or men) seeing it regardless of reviews, not with other choices. {nm} secretstalker Sep 13, 15:31

I'm a 21-year old heterosexual male and I've been looking forward to this for months sonic_death_monkey Sep 13, 17:03

Emma Stone = you'd think she was a man if you heard her talk. {nm} HarryWarden Sep 13, 23:07

I'd argue that reviews mattered with MEAN GIRLS, which is an excellent comparison by xiayun. They mean not only girls will see it, but those dsbman Sep 13, 14:27

Girls and moms aren't enough for a big hit since it's not the second coming of Sex and the City and men obviously matter as well. {nm} HarryWarden Sep 13, 16:08

You're refuting its ability to 25m by saying it's not the second coming of a movie that grossed 3X that opening weekend? Yeah... {nm} dsbman Sep 13, 19:02

You're the one that made it sound like you think every teen girl and her mom will see it HarryWarden Sep 13, 21:27

Mean Girls had Lohen in her Prime and Tina Fey PimpDaNation Sep 14, 02:02

The script actually worked as an R-Rated flick. Was bummed when I found out it was PG-13... but atleast I'm hearing good things. {nm} skamanfu Sep 13, 14:02

would Juno be a good example of a movie that skewed teen female, but went beyond that because of good reviews and buzz? {nm} tealfan Sep 13, 17:17

Juno did the business it did because of Oscar buzz and appeal to adults that EASYA won't have {nm} HarryWarden Sep 13, 18:09

I have a hard time seeing four openers doing that much combined business this time of year. {nm} leo21 Sep 13, 16:43

i agree, esp with [RESE4] slated to pick up another $10. somethings gotta give {nm} the_steveinator Sep 16, 11:45





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