SPIN FACTOR®

The HSX Blog



Whisper Number: Men in Black 3 to disassemble The Avengers

After a four year absence from theaters, former box office champ Will Smith [WSMIT] returns to reclaim his throne with Men in Black 3 [MIB3], the sci-fi series which itself was last seen ten years ago. Smith’s last summer hit was the $62.6 million opening Hancock in 2008. Since that time, the multiplex has been taken over by comic superheroes and young adult fantasy adaptations. Do today’s young moviegoers still identify with Smith and a decade-old franchise? Have older fans already forgotten the forgettable Men in Black 2? Reviews have mostly been positive on the third film, which involves time traveling back to the 1960s. Indiana Jones was able to bank on nostalgia several Memorial weekends ago even with a less than stellar fourth film.  Beaming into 4248 theaters, Men in Black 3 may zap $80 million over the four day holiday weekend.

After dominating the box office for three weeks, The Avengers [AVNGR] will finish out of the top spot for the first time. Marvel’s superheroes will cross the $500 million milestone with around $38 million over the holiday weekend.

Battleship [BTSHP] sank as moviegoers were unable to ovecome its boardgame origin to give the film a chance. With little buzz, Battleship may take in $16 million during its second round.

Warner Bros. counters the holiday weekend with a rare horror offering in Chernobyl Diaries [CHRNB]. The R-rated found footage film is set in the real-life abandoned Ukrainian city near the nuclear meltdown disaster. With most of the expensive blockbusters underperforming, the cheap horror film may appeal to the young adult target audience. Checking into 2433 theaters, Chernobyl Diaries may digest $15 million over the 4-day period.

After 3 weeks of limited releases, The Best Exotic Marigold Hotel [TBEMH] expands wide into 1233 theaters. The comedy has already earned more than $8 million indicating favorable word of mouth amongst older adult moviegoers. The Best Exotic Marigold Hotel could book another $6 million over the long Memorial Weekend.

That’s the whisper from the trading floor.



Tag(s): WSMIT, MIB3, AVNGR, BTSHP, CHRNB, TBEMH

View more Blog posts »



By Box Office Whisperer on Thursday, May 24, 2012 @ 06:10 PM 12168 views

Recent Comments

    No recent comments.


twitter

@HSXMOVIES on Twitter





Follow HSX on Twitter!


First trailer for The Boogeyman, in theaters on June 2nd #TheBoogeyman https://t.co/jg2D1oMe1K       #Paint starring Owen Wilson has moved up its release date to April 7th https://t.co/EdzRRz2yPV       #WomenTalking gathered an estimated $1.013 million at the weekend #boxoffice in its expansion to 707 theaters…       #Fear opened with an estimated $1.28 million at the weekend #boxoffice https://t.co/m4FwGiOx2a       #TheWanderingEarthII scored an estimated $1.355 million at the weekend #boxoffice for a total of $3 million since o…       #LeftBehind: #RiseoftheAntichrist raised an estimated $2.362 million at the weekend #boxoffice and $2.973 million s…       #InfinityPool grossed an estimated $2.725 million in its opening weekend at the #boxoffice https://t.co/1aTthRAlEl       #Pathaan banked an estimated $5.947 million for fifth place at the weekend #boxoffice, and $8.548 million since ope…       Box Score: #AvatarTheWayOfWater wins seventh in a row at the weekend #boxoffice with an estimated $15.7 million       Left Behind: Rise of the Antichrist earned an estimated $701K Friday for a two-day #boxoffice total of $1.31M…      
Mission: Impossible - Dead Recko (MISS7) 1 211.42 (+1.17)         Don Cheadle (DCHEA) 25000 148.66 (+0.33)         Mission: Impossible - Dead Recko (MISS7) 150 211.42 (+1.17)         Twisters aka Twister 2 (TWIS2) 4000 96.05 (+1.57)         Shrek 5 (SHRK5) 200 31.41 (-2.16)         Jack O'Connell (JAOCO) 25000 7.78 (+0.05)         The Purge 6 (PURG6) 100 27.94 (-0.88)         The Super Mario Bros. Movie (MARIO) 10 204.28 (+1.51)         80 For Brady (80FBR) 150000 27.18 (+0.05)         Scoot McNairy (SMCNA) 25000 80.11 (+0.25)         Sherlock Holmes 3 (HOLM3) 10000 25.34 (-0.07)         The Super Mario Bros. Movie (MARIO) 7 204.28 (+1.51)         80 For Brady - Opening Weekend (80FBR.OW) 100000 7.99 (+0.45)         Mira Sorvino (MSORV) 25000 7.27 (+0.05)         The Wandering Earth II (WNDR2) 150000 4.00 (+0.23)         That Time I Got Reincarnated as (TIGRS) 150000 2.77 (+0.01)         Infinity Pool (INFPO) 100000 6.08 (+0.21)         Megan Fox (MEFOX) 25000 59.32 (-0.16)         The Son (THSON) 150000 2.78 (-0.06)         It Lives Inside (ITLIV) 11 1.81 (-0.05)         Jonathan Pryce (JPRYC) 25000 11.15 (+0.10)         Tiger 3 (TIGR3) 150000 2.54 (-0.14)         Children of the Corn (CCORN) 150000 2.00 (0.00)         The Origin of Evil (TOREV) 150000 0.71 (-0.07)         LeBron James (LBJAM) 25000 69.89 (-0.75)         Becky G (BGOME) 25000 30.68 (-0.50)         The Pack (TPACK) 150000 20.00 (0.00)         Alan Tudyk (ATUDY) 25000 137.33 (+0.66)         Ashton Sanders (ASSAN) 25000 35.36 (+0.50)         Coyote vs. ACME (CVACM) 150000 38.86 (-0.16)         Shrek 5 (SHRK5) 2242 31.41 (-2.16)         Children of the Corn (CCORN) 150000 2.00 (0.00)         It Lives Inside (ITLIV) 150000 1.81 (-0.05)         The Pack (TPACK) 1 20.00 (0.00)         Elemental (ELMNT) 150000 151.08 (+0.11)         The Wandering Earth II (WNDR2) 150000 4.00 (+0.23)         House Party (HPRTY) 47565 9.40 (-0.10)         Becky G (BGOME) 25000 30.68 (-0.50)         The Hill (THILL) 150000 8.68 (+0.02)         LeBron James (LBJAM) 25000 69.89 (-0.75)         The Pack (TPACK) 25000 20.00 (0.00)         Blue Beetle (BLUBT) 150000 90.96 (+0.08)         The Pack (TPACK) 150000 20.00 (0.00)         Challengers (CHALN) 150000 15.52 (+0.02)         A3: Everything Everywhere All at (A3PEEA) 25000 5.81 (+0.06)         Alan Tudyk (ATUDY) 25000 137.33 (+0.66)         Ant-Man and the Wasp: Quantumani (ANTM3) 150000 231.87 (-0.78)         Haunted Mansion (HMNSN) 150000 65.84 (+0.15)         Ashton Sanders (ASSAN) 25000 35.36 (+0.50)         Children of the Corn (CCORN) 150000 2.00 (0.00)