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Whisper Number: Men in Black 3 to disassemble The Avengers

After a four year absence from theaters, former box office champ Will Smith [WSMIT] returns to reclaim his throne with Men in Black 3 [MIB3], the sci-fi series which itself was last seen ten years ago. Smith’s last summer hit was the $62.6 million opening Hancock in 2008. Since that time, the multiplex has been taken over by comic superheroes and young adult fantasy adaptations. Do today’s young moviegoers still identify with Smith and a decade-old franchise? Have older fans already forgotten the forgettable Men in Black 2? Reviews have mostly been positive on the third film, which involves time traveling back to the 1960s. Indiana Jones was able to bank on nostalgia several Memorial weekends ago even with a less than stellar fourth film.  Beaming into 4248 theaters, Men in Black 3 may zap $80 million over the four day holiday weekend.

After dominating the box office for three weeks, The Avengers [AVNGR] will finish out of the top spot for the first time. Marvel’s superheroes will cross the $500 million milestone with around $38 million over the holiday weekend.

Battleship [BTSHP] sank as moviegoers were unable to ovecome its boardgame origin to give the film a chance. With little buzz, Battleship may take in $16 million during its second round.

Warner Bros. counters the holiday weekend with a rare horror offering in Chernobyl Diaries [CHRNB]. The R-rated found footage film is set in the real-life abandoned Ukrainian city near the nuclear meltdown disaster. With most of the expensive blockbusters underperforming, the cheap horror film may appeal to the young adult target audience. Checking into 2433 theaters, Chernobyl Diaries may digest $15 million over the 4-day period.

After 3 weeks of limited releases, The Best Exotic Marigold Hotel [TBEMH] expands wide into 1233 theaters. The comedy has already earned more than $8 million indicating favorable word of mouth amongst older adult moviegoers. The Best Exotic Marigold Hotel could book another $6 million over the long Memorial Weekend.

That’s the whisper from the trading floor.



Tag(s): WSMIT, MIB3, AVNGR, BTSHP, CHRNB, TBEMH

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By Box Office Whisperer on Thursday, May 24, 2012 @ 06:10 PM 11910 views

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We All Die Young (WADY) 49999 5.02 (+0.01)         Transformers: Cybertron prequel (TFCYB) 2000 21.79 (-0.04)         Jonah Hill (JHILL) 25000 59.30 (+0.17)         Wicked (WICKD) 2499 55.34 (0.00)         Blazing Samurai (BLAZS) 90200 11.94 (-0.02)         Justice League 2 (JLEA2) 600 21.21 (-0.07)         The Batman (TBATM) 96510 262.47 (+0.61)         Mission: Impossible 8 (MISS8) 2000 109.18 (-1.00)         Death on the Nile (DNILE) 4727 37.79 (+0.07)         Blazing Samurai (BLAZS) 50000 11.94 (-0.02)         Death on the Nile (DNILE) 100000 37.79 (+0.07)         Dune: Part Two (DUNE2) 25000 120.00 (-0.49)         Blazing Samurai (BLAZS) 50000 11.94 (-0.02)         Last Looks (WLDO) 150000 0.05 (+0.03)         Lightyear (LITYR) 50000 196.13 (-0.44)         Fast Charlie (FCHRL) 25000 15.06 (+0.48)         The Batman (TBATM) 91509 262.47 (+0.61)         Fast Charlie (FCHRL) 1000 15.06 (+0.48)         Mission: Impossible 8 (MISS8) 4000 109.18 (-1.00)         Firebrand (FRBRN) 5000 6.64 (+0.09)         Firebrand (FRBRN) 1 6.64 (+0.09)         Mission: Impossible 7 (MISS7) 400 150.59 (-0.63)         PAW Patrol: The Mighty Movie (PAWP2) 149999 23.98 (+0.87)         PAW Patrol: The Mighty Movie (PAWP2) 1000 23.98 (+0.87)         Landscape With Invisible Hand (LSWIH) 150000 16.82 (+0.32)         PAW Patrol: The Mighty Movie (PAWP2) 35000 23.98 (+0.87)         PAW Patrol: The Mighty Movie (PAWP2) 3200 23.98 (+0.87)         Dune: Part Two (DUNE2) 149999 120.00 (-0.49)         Landscape With Invisible Hand (LSWIH) 149999 16.82 (+0.32)         PAW Patrol: The Mighty Movie (PAWP2) 150000 23.98 (+0.87)         Fast Charlie (FCHRL) 100000 15.06 (+0.48)         Last Looks (WLDO) 150000 0.05 (+0.03)         Bros (BROS) 200 18.26 (-0.11)         Transformers: Cybertron prequel (TFCYB) 1 21.79 (-0.04)         Lightyear (LITYR) 1200 196.13 (-0.44)         Transformers: Cybertron prequel (TFCYB) 1 21.79 (-0.04)         Jackass Forever H$15 Call (JCKA5.CA) 25000 2.68 (+0.02)         A Quiet Place 3 aka A Quiet Worl (AQPL3) 4000 74.68 (0.00)         Justice League 2 (JLEA2) 9999 21.21 (-0.07)         Sing 2 $125M Blockbuster Warrant (SING2.BW) 25000 7.58 (+0.03)         Bros (BROS) 1 18.26 (-0.11)         Bros (BROS) 15000 18.26 (-0.11)         Moonfall H$15 Put (MNFAL.PU) 25000 2.65 (+0.02)         PAW Patrol: The Mighty Movie (PAWP2) 150000 23.98 (+0.87)         PAW Patrol: The Mighty Movie (PAWP2) 150000 23.98 (+0.87)         Gypsy (GYPSY) 149999 0.09 (-0.01)         Bradley Cooper (BCOOP) 25000 121.37 (-0.33)         Blazing Samurai (BLAZS) 1 11.94 (-0.02)         Under the Boardwalk (UNDBW) 1 18.17 (-0.02)         Landscape With Invisible Hand (LSWIH) 1 16.82 (+0.32)