The HSX Blog

Whisper Numbers: The Great Gatsby not as rich as Tony Stark

Two new films will counter the box office dominated by the blockbuster Iron Man 3 [IRNM3] by targeting other segments of moviegoers. The Marvel threequel should easily repeat in first place after the second best opening of all times at $174.1 million. The universally praised The Avengers declined 50% last year, while the widely panned Iron Man 2 dropped 59% during their respectively second weekend. While the reception to Iron Man 3 has been more favorable than the first sequel, the debut is likely to be front-loaded due to the popularity coming off The Avengers. Iron Man 3 may power down 56% to about $75 million.

F. Scott Fitzgerald’s classic novel of American excess of the 1920s, The Great Gatsby [GATSB] gets a lavish 3D interpretation from Australia director Baz Luhrman [BLUHR]. Leonardo DiCaprio [LDCAP] stars as the titled millionaire joined by Carey Mulligan [CMULL] as his lost love Daisy and Tobey Maguire [TMAGU] as the narrator Nick. Originally set to open last December during award season, the PG-13 rated film’s move to the summer season surprised some folks. However, Luhrmann’s Moulin Rouge! opened in May of 2001 and became a sleeper hit. Similar to Moulin Rouge!, The Great Gatsby is filled with modern songs by contemporary artists that has attracted young moviegoers who probably had no interest in the book. The Great Gatsby seemed like an odd subject for 3D at first, but Life of Pi has shown there’s demand from adults for 3D films that’s not just animated, sci-fi or fantasy. The month of May also lacks other tentpole releases targeted at women and Mother’s Day on Sunday could help goose admissions. Strong trackings and advanced tickets sales are proving that Warner Bros. made the right choice. DiCaprio is coming off the popular Django Unchained, and has demonstrated he can opened a film to $41 million with Shutter Island in Feburary of 2010. Playing in 3535 theaters, The Great Gatsby could party to the tune of $40 million.

Lionsgate targets the African-American audience with Tyler Perry Presents Peeples [WEPEP]. Although the multi-hyphenate is billed in the title, Perry only produced the PG-13 rated comedy and did not direct or star. Craig Robinson [CROBI] gets his first lead role as a man trying to win over the family of his fiancé, played by Kerry Washington [KWASH]. Neither have much of a fanbase. The similar themed Jumping the Broom managed a $15 million debut a couple of Mays ago. Peeples could gather $13 million from 2041 theaters.

After earning more than $5 million from 2 weeks of limited release, Mud [MUD] expands wide into 853 theaters. Matthew McConaughey [MMCCO] continues his dramatic comeback in the PG-13 rated indie releases by Roadside Attractions. With good reviews that should bring out the discerning crowd, Mud could muster $3 million.

That’s the whisper from the virtual trading floor.


View more Blog posts »

By Box Office Whisperer on Thursday, May 9, 2013 @ 03:36 PM 2766 views

Recent Comments

    No recent comments.


@HSXMOVIES on Twitter

Follow HSX on Twitter!

Carla Gugino, Liza Soberano, Joe Chrest and Henry Eikenberry join Lisa Frankenstein        Laal Singh Chaddha opens today in 516 theaters #LaalSinghChaddha https://t.co/tXuiOP3T8J       #Rosaline starring Kaitlyn Dever streams October 14th on HULU https://t.co/Wlmh7gagHI       There There will open in theaters on November 18th https://t.co/QtGeAtMWHR       UK trailer for #Emily starring Emma Mackey https://t.co/wr6rHc5iTp       New trailer for #Vesper starring Eddie Marsan https://t.co/lXoE1IAOPQ       #Living starring Bill Nighy sets December 23rd release date https://t.co/AGOnKvXlpb       The Son starring Hugh Jackman gets November 11th release date #TheSon https://t.co/fz0eqBPzjB       The Return of Tanya Tucker set for October 21st release date https://t.co/EPfxefRGLi       First trailer for Bones and All starring Timothée Chalamet and Taylor Russell #BonesandAll https://t.co/9rMP46u1Sb      
May December (MADEC) 150000 8.00 (0.00)         May December (MADEC) 150000 8.00 (0.00)         Loving Highsmith (LHISM) 150000 1.00 (0.00)         Loving Highsmith (LHISM) 150000 1.00 (0.00)         The Batman 2 (TBAT2) 150000 213.36 (-4.91)         May December (MADEC) 500 8.00 (0.00)         Margot Robbie (MROBB) 25000 71.14 (+0.30)         May December (MADEC) 3 8.00 (0.00)         Ticket to Paradise (TCKTP) 150000 36.15 (-0.13)         May December (MADEC) 1500 8.00 (0.00)         The Woman King (WMKNG) 150000 44.36 (+0.32)         Johnny Depp (JDEPP) 400 102.52 (-1.00)         May December (MADEC) 8500 8.00 (0.00)         May December (MADEC) 1001 8.00 (0.00)         Lisa Frankenstein (LFRNK) 150000 13.87 (+0.46)         Cleopatra - Paramount (CEOPT) 150000 27.86 (-2.22)         May December (MADEC) 150000 8.00 (0.00)         Dragon Ball Super: Super Hero H$ (DBSSH.CA) 500 2.19 (-0.09)         May December (MADEC) 150000 8.00 (0.00)         Dragon Ball Super: Super Hero - (DBSSH.OW) 100 15.79 (+0.13)         Loving Highsmith (LHISM) 150000 1.00 (0.00)         Lisa Frankenstein (LFRNK) 150000 13.87 (+0.46)         Lisa Frankenstein (LFRNK) 150000 13.87 (+0.46)         Dragon Ball Super: Super Hero - (DBSSH.OW) 1000 15.79 (+0.13)         Doctor Strange 3 (DRST3) 1 201.07 (+1.00)         Doctor Strange 3 (DRST3) 1 201.07 (+1.00)         Mina Harker aka Dracula - Blumho (DRACU) 1 10.72 (-0.08)         Mina Harker aka Dracula - Blumho (DRACU) 1 10.72 (-0.08)         Dog Man (DOGM1) 1 23.51 (-0.06)         Fast & Furious 11 (FAF11) 149999 96.61 (-0.61)         Dog Man (DOGM1) 1 23.51 (-0.06)         Uncharted 2 (UNCH2) 149999 48.32 (-0.14)         Dungeons & Dragons: Honor Among (DNDGN) 1 89.07 (-0.09)         Dungeons & Dragons: Honor Among (DNDGN) 1 89.07 (-0.09)         Nope (NOPE) 149999 110.46 (-0.46)         District 10 (DIS10) 1 29.89 (+0.03)         District 10 (DIS10) 1 29.89 (+0.03)         Last Train to New York (LTTNY) 149999 15.91 (-0.11)         Devotion (DEVOT) 1 42.73 (0.00)         Devotion (DEVOT) 1 42.73 (0.00)         Dragon Ball Super: Super Hero (DBSSH) 1 30.78 (+0.21)         Dragon Ball Super: Super Hero (DBSSH) 1 30.78 (+0.21)         The Last Adventures Of Constance (CVERT) 1 5.86 (-0.03)         The Last Adventures Of Constance (CVERT) 1 5.86 (-0.03)         Coyote vs. ACME (CVACM) 1 46.78 (+0.30)         Coyote vs. ACME (CVACM) 1 46.78 (+0.30)         Children of Blood and Bone (COBAB) 1 12.76 (-0.12)         Children of Blood and Bone (COBAB) 1 12.76 (-0.12)         Bill Skarsgard (BSKAR) 199 79.54 (+0.25)         Cold Pursuit 2 (CLDP2) 1 8.59 (-0.03)