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Whisper Numbers: Will The Losers and The Back-Up Plan live down to their titles?

Although DreamWorks Animation estimated a gross that put How to Train Your Dragon back atop the box office last weekend, the film actually ended up in second place behind Kick-Ass [KCKAS].  With lackluster new offerings from the studios this weekend, the animated fantasy gets another chance to regain the top spot in its fifth weekend.  A decline around 25% would still bring in $15 million, which should be enough for Dragon to swoop back into first place.

Although The Losers [LOSRS] boasts an attractive cast led by Zoe Saldana [ZSALD], Jeffrey Dean Morgan [JDMOR] and Chris Evans [CEVAN], none of the stars are proven box office draw.   Warner Bros. was late in generating buzz for the comic adaptation and light on the marketing for the PG-13 rated actioner.  Appealing primarily to young males, The Losers could come through with $12 million from 2936 theaters.

After a five year hiatus, Jennifer Lopez [JLOPE] returns to theaters with the romantic comedy The Back-Up Plan [PLANB].   Even though their first release Extraordinary Measures bombed with a $6 million opening, CBS Films hopefully learned valuable lessons for their second film, also targeted at adult moviegoers. The pregnancy storyline however will limit the appeal to older women.  Opening in 3280 theaters, The Back-Up Plan could conceive around $11 million.

The R-rated superhero satire Kick-Ass [KCKAS] turned out not to have wide appeal outside the fanboy crowd.  With word of mouth mixed, the ultra-violent Kick-Ass looks to tumble at least 50% in its second outing to about $9 million.

Disneynature debuts the nature documentary Oceans [OCENS] for this year’s Earth Day.  Last year, Earth earned $4.4 million on Earth Day on its way to an $8.8 million weekend.   Earth was adapted from a popular BBC miniseries.  The less heralded Oceans may settle for a $5 million weekend from 1206 locations.

That’s the whisper from the trading floor.



Tag(s): KCKAS, LOSRS, ZSALD, JDMOR, CEVAN, JLOPE, PLANB, OCENS

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By Box Office Whisperer on Thursday, April 22, 2010 @ 03:29 PM 3671 views

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Weekend #BoxOffice Actuals: 1. #DoctorStrangeInTheMultiverseOfMadness $61.76M ... 4. #Firestarter $3.83M…       Pretty Problems sets August 26th release date https://t.co/KISyXKNBrT       Spin Me Round lands August 19th release date https://t.co/ocvrSllyVD       Netflix Animation has acquired The Shrinking of Treehorn       Vertical Entertainment has acquired The Storied Life Of A.J. Fikry       Tom Blyth will star as Coriolanus Snow in Hunger Games: The Ballad of Songbirds and Snakes #HungerGames       Ariana DeBose and Jennifer Jason Leigh join #Poolman        First teaser for #Prey aka #Predator prequel, on Hulu August 5th https://t.co/yVPUfHmzOy       Trailer for Good Luck To You, Leo Grande starring Emma Thompson, on Hulu June 17th https://t.co/wHaUzMDoYx       First trailer for Brian and Charles, in theaters on June 17th https://t.co/WFawUrBEIJ      
Man from Toronto (MFTOR) 100000 5.23 (0.00)         Going Electric (GOELC) 100000 2.12 (+0.01)         The Shrinking of Treehorn (TSOTH) 150000 22.81 (-2.61)         Find Me (CMBY2) 100000 0.82 (-0.02)         Gundam (GUNDM) 100000 5.54 (+0.02)         Pirates of the Caribbean 6 (PIRT6) 2000 58.81 (+5.14)         The Shrinking of Treehorn (TSOTH) 150000 22.81 (-2.61)         A Woman of No Importance (AWONI) 100000 2.21 (+0.05)         Shazam! Fury of the Gods aka Sha (SHAZ2) 100000 142.87 (+2.25)         Nosferatu (NOSFR) 100000 2.10 (+0.02)         EL Muerto (MUERT) 150000 40.99 (+5.65)         Luck (LUCK) 100000 3.51 (-0.05)         EL Muerto (MUERT) 150000 40.99 (+5.65)         Rush Hour 4 (RUSH4) 100000 5.94 (-0.04)         Florence Pugh (FPUGH) 25000 68.36 (+0.01)         Andrew Garfield (AGARF) 25000 42.86 (-0.50)         Mortal Kombat 2 (MKMB2) 25000 21.74 (-0.30)         Mortal Kombat 2 (MKMB2) 25000 21.74 (-0.30)         Planet of the Apes 4 (APES4) 10000 41.86 (-0.32)         Doctor Strange in the Multiverse (DRST2) 7650 369.06 (-0.50)         XXX 4 (XXX4) 100000 2.39 (-0.03)         Fight Night (FTNIT) 100000 2.46 (+0.02)         Top Gun: Maverick (TOPG2) 642 198.83 (+0.55)         The Killer's Game (KLRGM) 100000 2.21 (0.00)         Mega Man (MGAMN) 100000 2.84 (-0.01)         EL Muerto (MUERT) 50000 40.99 (+5.65)         Kamikaze aka Destroyer (KAMKZ) 100000 2.30 (-0.03)         Spider-Man Untitled (SPID9) 3723 353.22 (+1.81)         Rogue Trooper (RTROP) 100000 1.91 (-0.02)         Pinocchio - Disney (PNOCC) 100000 5.78 (+0.02)         Pirates of the Caribbean 6 (PIRT6) 1 58.81 (+5.14)         Gremlins 3 (GREM3) 100000 2.70 (0.00)         Benedict Cumberbatch (BCUMB) 1000 130.20 (-0.01)         Silver & Black aka Black Cat (SLBLC) 100000 5.23 (-0.01)         San Andreas 2 (SAND2) 100000 3.40 (-0.04)         Poolman (POOLM) 1 8.68 (+4.24)         Drive-Away aka Untitled Road Tri (DRVAW) 22725 15.00 (0.00)         The Storied Life Of A.J. Fikry (SLAJF) 50000 1.32 (+0.25)         The Storied Life Of A.J. Fikry (SLAJF) 50000 1.32 (+0.25)         The Storied Life Of A.J. Fikry (SLAJF) 50000 1.32 (+0.25)         The Storied Life Of A.J. Fikry (SLAJF) 50000 1.32 (+0.25)         Doctor Strange in the Multiverse (DRST2) 18744 369.06 (-0.50)         The Storied Life Of A.J. Fikry (SLAJF) 50000 1.32 (+0.25)         Top Gun: Maverick (TOPG2) 34807 198.83 (+0.55)         The Storied Life Of A.J. Fikry (SLAJF) 50000 1.32 (+0.25)         Drive-Away aka Untitled Road Tri (DRVAW) 150000 15.00 (0.00)         EL Muerto (MUERT) 50000 40.99 (+5.65)         EL Muerto (MUERT) 50000 40.99 (+5.65)         EL Muerto (MUERT) 50000 40.99 (+5.65)         Thirteen Lives (13LIV) 150000 33.44 (-1.06)