SPIN FACTOR®

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Box Score: Old conquers Snake Eyes at the weekend box office

Despite being theatrical exclusives, two new studio films underperformed in their debut at the box office. Universal’s Old [OLD] topped the weekend with an estimated $16.5 million giving M. Night Shyamalan his sixth number one film. The thriller received an CinemaScore of C+ from an audience that was 52% male and 62% over the age of 25.

Paramount's Snake Eyes: G.I. Joe Origins [GIJO3] opened well below expectations in second place at $13.4 million. The actioner skewed males at 60% while splitting evenly between the sexes.

Black Widow [BWDOW] netted another $11.6 million, bringing its total to $154.8 million after its third weekend.

Last weekend’s champ Space Jam: A New Legacy [SJAM2] finished fourth with $9.6 million, losing 69% from its debut. The running total stands at $51.4 million.

Escape Room: Tournament of Champions [ESCR2] fell 61% in its second weekend to $3.4 million. The thriller sequel has tallied $16.0 million.

The Boss Baby: Family Business [BOSS2] earned $2.7 million to advance its total to $50.1 million after 4 weekends.

The Forever Purge [PURG5] grossed $2.3 million in its fourth weekend for a cumulative total of $40.3 million.

Joe Bell [GJBEL] rung up just $707K in its opening weekend.



Tag(s): OLD, GIJO3, BWDOW, SJAM2, ESCR2, BOSS2, PURG5, GJBEL

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By Antibody on Sunday, July 25, 2021 @ 09:50 AM 1069 views

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