SPIN FACTOR®

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Whisper Numbers: Will millions of Facebook users like The Social Network?

One movie about business gives way to another as The Social Network [SOCIL] takes over the box office.   Directed by David Fincher [DFINC], the drama chronicles the real-life founding of Facebook at Harvard by Mark Zuckerberg and friends, that later turned into enemies.  The PG-13 rated film has been generating awards buzz evert since its premiere in Toronto and Sony has spend heavily to hype up The Social Network as an event film that captures the current cultural zeitgeist.  Will the millions of young adults who popularized Facebook be interested in its back story?  Opening in 2771 theaters, The Social Network could ‘friend’ about 5 million moviegoers to earn around $30 million.

Just like the financial downfall depicted in Wall Street: Money Never Sleeps [WALS2], the film itself is already old news. The sequel looks to have its weekend gross cut in half to $10 million in its second outing. 

Without any new competition in family fares this weekend, the 3D animated Legend of the Guardians: The Owls of Ga'Hoole [GHOOL] could tail off 40% to $10 million.

The thriller Let Me In [LTRON] is a remake of the critically acclaimed Swedish Let the Right One In. Kick-Ass's Chloe Moretz [CMORE] stars as a vampire girl who befriends a shy boy.  While the remake has gotten great reviews as well, the R-rated film has more arthouse buzz than mainstream appeal. Overture also doesn’t enough money to mount a successful mass market campaign. Biting nto 2020 theaters, Let Me In could open to about $9 million

Paramount has dusted off Case 39 [CAS39] from its shelf where it sat for years. Not that it would help, Rene Zellweger [RZELL] is not doing any publicity for the abomination. The R-rated film may appeal to the Hispanic demographic that turns out for horror film in high percentages. Case 39 could collect $5 million from 2221 theaters.

That’s the whisper from the trading floor.



Tag(s): SOCIL, DFINC, WALS2, GHOOL, LTRON, CMORE, CAS39, RZELL

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By Box Office Whisperer on Thursday, September 30, 2010 @ 04:48 PM 2944 views

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