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Box Score: The Smurfs get even with Cowboys & Aliens

Heading into the weekend, a big-budgeted sci-fi western from Hollywood's biggest players was tracking to handily beat a film adaptation of an '80s cartoon.   As it turns out, The Smurfs [SMURF] outperformed expectations to tie Cowboys & Aliens [CBALN] for first place with $36.2 million as estimated by the studios.   The tiny blue animated characters were popular with families which comprised 65% of its audience, which should help ensurea long stay at the box office.  Meanwhile, Cowboys & Aliens drew an audience that was 75% over the age of 25.  The film may suffer from short legs due to mixed word mouth.

Last weekend's top film, Captain America: The First Avenger [CAPAM] fell 62% to $24.9 million.  The Marvel superhero stands at $116.8 million. 

In fourth place, Harry Potter and the Deathly Hallows, Part 2 [HPOT8] grossed $21.9 million to advanced its total to $318.5 million.

Crazy, Stupid, Love [CSLOV] debuted fifth overall with $19.3 million.  The relationship comedy skewed older with 71% of the moviegoers over the age of 25.

 

Rank TITLE F-S-S TOTAL
1 THE SMURFS $36,200,000 $36,200,000
1 COWBOYS & ALIENS $36,200,000 $36,200,000
3 CAPTAIN AMERICA: THE FIRST AVENGER $24,905,000 $116,772,000
4 HARRY POTTER AND THE DEATHLY HALLOWS PT. 2 $21,925,000 $318,460,000
5 CRAZY, STUPID, LOVE $19,300,000 $19,300,000
6 FRIENDS WITH BENEFITS $9,300,000 $38,200,000
7 HORRIBLE BOSSES $7,100,000 $96,202,000
8 TRANSFORMERS: DARK OF THE MOON $5,970,000 $337,892,000
9 ZOOKEEPER $4,200,000 $68,700,000
10 CARS 2 $2,301,000 $182,070,000
11 WINNIE THE POOH $1,751,000 $22,409,000
12 MIDNIGHT IN PARIS $1,219,758 $46,914,777

Source: Exhibitor Relations Co.



Tag(s): SMURF, CBALN, CAPAM, HPOT8, CSLOV

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By Antibody on Sunday, July 31, 2011 @ 10:48 AM 7963 views

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