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Box Score: The Apes held off The Help.

Conquering the weekend box office for a second weekend in a row, Rise of the Planet of the Apes [RSAPE] earned $27.5 million.  The franchise reboot declineb 50% in bringing its cumulative total to $104.9 million.

The Help [THELP] finished second with $25.5 million, and $35.4 million since opening on Wednesday.  The period drama based on a bestseller connected with its target demo of older women as 72% was female and 60% of the audience was over the age 35. Great word of mouth should continue to fuel its box office.

Final Destination 5 [FDES5] debuted in third place at $18.4 million.  3D accounted for 75% of the horror sequel's box office.

30 Minutes or Less [30MOL] came in fifth with $13.0 million.   The comedy attracted an audiecne that was 58% male and 69% under the age of 25.

Glee The 3D Concert Experience [GLELV] bombed, taking in just $5.7 million for 11th overall.  The film only drew the die-hard gleeks.

 

Rank TITLE F-S-S TOTAL
1 RISE OF THE PLANET OF THE APES $27,500,000 $104,875,919
2 THE HELP $25,525,000 $35,399,000
3 FINAL DESTINATION 5 $18,400,000 $18,400,000
4 THE SMURFS $13,500,000 $101,546,000
5 30 MINUTES OR LESS $13,000,000 $13,000,000
6 COWBOYS & ALIENS $7,613,000 $81,475,710
7 CAPTAIN AMERICA: THE FIRST AVENGER $7,125,000 $156,885,000
8 CRAZY, STUPID, LOVE $6,930,000 $55,402,000
9 HARRY POTTER AND THE DEATHLY HALLOWS PT. 2 $6,875,000 $356,961,000
10 THE CHANGE-UP $6,219,255 $25,751,460
11 GLEE THE 3D CONCERT MOVIE $5,700,000 $5,700,000
12 HORRIBLE BOSSES $2,440,000 $110,005,000

Source: Exhibitor Relations Co.



Tag(s): RSAPE, THELP, FDES5, 30MOL, GLELV

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By Antibody on Sunday, August 14, 2011 @ 11:11 AM 2382 views

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