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Whisper Numbers: will Shrek Forever After go out with a bang?



DreamWorks Animation brings back the green ogre for the fourth and supposedly last time in Shrek Forever After [SHRK4].   The film is marketed as "The Final Chapter", perhaps in hopes of tempting back audiences who did not enjoy the previous installment, Shrek The Third.  While that film bowed to a bountiful $121.6 million, it did not have long legs typical of the animated genre. The sequel is unlikely to match that opening even with higher ticket prices for 3D.  Audiences will nevertheless still turn out as there is little competition for family fares.  Opening in 4359 theaters, Shrek should still be flush green with around $91 million.

After a spectacular takeoff, Iron Man 2 [IRNM2] sputtered in mid-flight and nose-dived 60% in its second weekend.  The sequel looks to drop nearly 50% in its third frame to $27 million, which should be good enough for second place. 

Based on its massive cost and the talent involved, Robin Hood [RBNHD] vastly underperformed in its debut.  Since the period epic appeals to older moviegoers who may not rush out on opening weekend, Robin Hood should have a decent hold and shoot another $21 million.

There’s a reason why MacGruber [MGRUB] is the first feature adaptation of a "Saturday Night Live" skit in 10 years.  The films haven’t exactly set the box office on fire.  Will Forte [WFORT] hopes to change that with his R-rated MacGyver-esque secret agent.  Rogue Pictures has heavily marketed the film, which should give MacGruber a chance to draw its target audience of guys and bank $14 million from 2551 theaters.

The romance Letters to Juliet [LJULT] should exhibit strong legs typical of female-target films.  Letters to Juliet should round out the top five with another $8 million. 

That’s the whisper from the trading floor.

 

 



Tag(s): SHRK4, IRNM2, RBNHD, MGRUB, WFORT, LJULT

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By Box Office Whisperer on Thursday, May 20, 2010 @ 04:01 PM        2636 views


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Fair and Balanced (FAIRB) 100000 20.00 (0.00)         The Catcher Was A Spy (CWSPY) 12500 0.55 (0.00)         The Outpost (OUTPS) 10 18.34 (-2.13)         The Catcher Was A Spy (CWSPY) 100000 0.55 (0.00)         The Darkest Minds (DRKMN) 100000 13.00 (-0.21)         47 Meters Down: The Next Chapter (48MDW) 100000 19.20 (-0.17)         Fair and Balanced (FAIRB) 100000 20.00 (0.00)         Rugrats (RUGRT) 100000 63.68 (+5.36)         The Darkest Minds (DRKMN) 100000 13.00 (-0.21)         Jonathan Pryce (JPRYC) 20000 25.16 (-0.48)         After Everything (AFEVT) 100000 2.00 (0.00)         After Everything (AFEVT) 100000 2.00 (0.00)         Glenn Close (GCLOS) 20000 32.56 (-0.40)         Christian Slater (CSLAT) 20000 2.91 (-0.08)         Rugrats (RUGRT) 99990 63.68 (+5.36)         Rugrats (RUGRT) 100000 63.68 (+5.36)         Rambo 5 aka Rambo V (RAMB5) 100000 9.60 (+2.43)         Night School (NTSCH) 100000 52.26 (+3.25)         Yucatan (YUCAT) 11 1.21 (-0.03)         Rose Byrne (RBYRN) 20000 73.70 (-0.13)         Jurassic World 3 (JURA6) 28 282.41 (+1.21)         Cold Skin (COSKN) 100000 0.08 (-0.06)         Isabelle Fuhrman (IFUHR) 19999 75.89 (-0.59)         Wyatt Russell (WRUSS) 20000 42.54 (-0.40)         Gemini Man (GEMAN) 100000 63.71 (+0.30)         Gina Gershon (GGERS) 20000 12.01 (+0.17)         Richard Linklater (RLINK) 20000 3.97 (-0.04)         Alpha (SOLUT) 100 24.64 (-0.26)         Kris Kristofferson (KKRIS) 20000 29.83 (-0.40)         Mile 22 (MIL22) 100 32.31 (-1.40)         Mission: Impossible - Fallout $1 (MISS6.BW) 20000 6.62 (+1.62)         Gwendoline Christie (GCHRI) 1 166.87 (-0.85)         Shirley MacLaine (SMACL) 20000 28.25 (+0.08)         The Little Mermaid (TLMRD) 100000 1.50 (-0.19)         Taron Egerton (TEGER) 20000 69.95 (+0.53)         The Little Stranger (TLSTR) 100000 17.05 (-0.43)         The Little Stranger (TLSTR) 100000 17.05 (-0.43)         CBS: Magnum P.I. (MAGNPI) 4000 13.69 (+0.31)         Flying Horse (FHORS) 90000 2.21 (-0.01)         Unbroken: Path to Redemption (UBRK2) 90000 6.27 (-0.08)         Willy Wonka (WONKA) 99999 69.46 (+0.15)         Juliet, Naked (JULTN) 100000 3.22 (-0.21)         Nosferatu (NOSFR) 90000 6.78 (-0.03)         Uma Thurman (UTHUR) 20000 8.49 (0.00)         Isabelle Fuhrman (IFUHR) 20000 75.89 (-0.59)         The Happytime Murders (HPTMR) 7500 32.99 (-1.97)         Vacation Friends (VACFR) 90000 0.40 (-0.03)         AnnaSophia Robb (AROBB) 20000 29.98 (+0.08)         Sly Cooper (SLYCP) 95000 0.29 (-0.02)         The Batman (TBATM) 99999 71.74 (-0.16)