SPIN FACTOR® - The HSX Blog



Whisper Numbers: will Shrek Forever After go out with a bang?



DreamWorks Animation brings back the green ogre for the fourth and supposedly last time in Shrek Forever After [SHRK4].   The film is marketed as "The Final Chapter", perhaps in hopes of tempting back audiences who did not enjoy the previous installment, Shrek The Third.  While that film bowed to a bountiful $121.6 million, it did not have long legs typical of the animated genre. The sequel is unlikely to match that opening even with higher ticket prices for 3D.  Audiences will nevertheless still turn out as there is little competition for family fares.  Opening in 4359 theaters, Shrek should still be flush green with around $91 million.

After a spectacular takeoff, Iron Man 2 [IRNM2] sputtered in mid-flight and nose-dived 60% in its second weekend.  The sequel looks to drop nearly 50% in its third frame to $27 million, which should be good enough for second place. 

Based on its massive cost and the talent involved, Robin Hood [RBNHD] vastly underperformed in its debut.  Since the period epic appeals to older moviegoers who may not rush out on opening weekend, Robin Hood should have a decent hold and shoot another $21 million.

There’s a reason why MacGruber [MGRUB] is the first feature adaptation of a "Saturday Night Live" skit in 10 years.  The films haven’t exactly set the box office on fire.  Will Forte [WFORT] hopes to change that with his R-rated MacGyver-esque secret agent.  Rogue Pictures has heavily marketed the film, which should give MacGruber a chance to draw its target audience of guys and bank $14 million from 2551 theaters.

The romance Letters to Juliet [LJULT] should exhibit strong legs typical of female-target films.  Letters to Juliet should round out the top five with another $8 million. 

That’s the whisper from the trading floor.

 

 



Tag(s): SHRK4, IRNM2, RBNHD, MGRUB, WFORT, LJULT

View more Blog posts »



By Box Office Whisperer on Thursday, May 20, 2010 @ 04:01 PM        2615 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Searching (SARCH) 25000 25.33 (+0.59)         In the Heights (INHTS) 77 20.68 (+0.84)         In the Heights (INHTS) 1 20.68 (+0.84)         The Personal History of David Co (PHODC) 35000 8.42 (+1.05)         Solo: A Star Wars Story H$175 Ca (SWAR2.CA) 19999 4.08 (-0.02)         Action Point H$15 Put (ACTNP.PU) 19999 2.30 (-0.02)         Lobo (LOBO) 50000 18.77 (+1.31)         Kitty Pryde (KITYP) 50000 56.77 (+2.63)         In the Heights (INHTS) 35000 20.68 (+0.84)         Antlers (ANTLR) 15000 16.14 (-0.60)         Solo: A Star Wars Story H$175 Ca (SWAR2.CA) 20000 4.08 (-0.02)         Solo: A Star Wars Story - Openin (SWAR2.OW) 100000 173.40 (-0.24)         Bohemian Rhapsody (FREDI) 100000 37.74 (+0.09)         Lobo (LOBO) 100000 18.77 (+1.31)         John Wick: Chapter 3 (WICK3) 13000 86.87 (+0.24)         Mowgli aka Jungle Book: Origins (JNGBO) 25000 51.17 (+0.22)         Mid-90s (MID90) 99999 6.98 (+0.55)         A Dog's Journey (ADOG2) 100000 30.93 (+0.93)         Paradise Hills (PRDSH) 15000 13.94 (-0.63)         The Mule (TMULE) 15000 19.59 (-0.79)         City of Lies aka Labyrinth (LABRN) 15000 22.22 (-0.76)         Good Boys (GBOYS) 15000 22.64 (-0.96)         Monster Hunter (MONHT) 44000 25.64 (+0.68)         In the Heights (INHTS) 50000 20.68 (+0.84)         Lobo (LOBO) 50000 18.77 (+1.31)         City of Lies aka Labyrinth (LABRN) 50000 22.22 (-0.76)         The Mule (TMULE) 100000 19.59 (-0.79)         A Dog's Journey (ADOG2) 50000 30.93 (+0.93)         Paradise Hills (PRDSH) 100000 13.94 (-0.63)         Good Boys (GBOYS) 100000 22.64 (-0.96)         Green Lantern Corps (GLAN2) 49999 59.41 (-0.06)         Toy Story 4 (TOYS4) 10000 234.81 (+0.03)         Venom (VENM1) 25000 144.48 (+0.06)         The Croods 2 (CROD2) 100000 78.15 (-0.60)         The Croods 2 (CROD2) 100000 78.15 (-0.60)         A Dog's Journey (ADOG2) 100000 30.93 (+0.93)         Black Widow (BWDOW) 100000 126.98 (+0.28)         The Equalizer 2 (EQLZ2) 555 71.80 (0.00)         Billionaire Boys Club (BBOYC) 100000 0.79 (-0.02)         Solo: A Star Wars Story (SWAR2) 555 356.97 (+1.23)         Solo: A Star Wars Story H$175 Pu (SWAR2.PU) 1000 2.52 (+0.01)         Hobbs & Shaw aka Untitled Fast & (FAFHS) 100000 130.58 (+0.25)         We're Wolves aka What We Do in t (WRWLV) 100000 2.67 (+0.06)         Solo: A Star Wars Story - Openin (SWAR2.OW) 25 173.40 (-0.24)         Indiana Jones 5 (INDI5) 100000 85.26 (+0.30)         Lobo (LOBO) 100000 18.77 (+1.31)         It: Chapter Two (IT2) 100000 225.42 (+0.06)         John Wick: Chapter 3 (WICK3) 10000 86.87 (+0.24)         Wonder Woman 2 (WOND2) 100000 278.16 (-0.16)         A Dog's Journey (ADOG2) 100000 30.93 (+0.93)