HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
Well, a couple of things I've noticed regarding
Movies that break $100M in adjusts... typically, BUT NOT ALWAYS they will drop 6-10 points or more after they adjust. This is not always true, but in many cases it is. Cowboys & Aliens for example adjusted to $115, but currently it's much lower... I've held it short since adjust.
SMURFS on the other hand, has been going higher since adjust - due to it being more 'family' oriented, with more families going to see it... so you have to watch sometimes what the demographic is for the movie as well.
RSAPE has also gone UP in price since it adjusted... so it's NOT a hard an fast rule that movies always drop after adjust, but it DOES happen... also the time of year (summer, holidays) movies have better 'legs' than other times of the year.
Yes, some trends are there... like the time of year, and movies that typically adjust REALLY high (PIRT4??) usually will always drop 10-20 points since many people sell off after adjust to use the cash for other things.
You will get a feel for how the markets react to various movies when you follow adjusts and see what happens, but yes... there is some "gut feelings" you may have to rely on for various films.
Good luck.
Is there a good article about how to handle movies after their opening weekend's adjust? Like FRNIT. Thx {nm} Aug 21, 15:29
What do you mean? When should you sell an opener? Hold onto it? Short it? Cover it? Aug 21, 22:17
Already very helpful post, thanks. Read more... Aug 22, 04:54
there are patterns you can sometimes rely on. examples: Aug 22, 06:23
Well, a couple of things I've noticed regarding Aug 22, 07:50
I love you guys and I love this thread! Good question, great answers! Thanks, from a 3rd party! {nm} Aug 22, 09:29
Well, if it helps a teenie bit, then glad it did... most of the time, I'm waaay off base. lol {nm} Aug 22, 11:51
really great input by everybody, very helpful, thanks! {nm} Aug 22, 14:00
also, your "gut feeling" gets more accurate with more data and more experience...keep feeding that gut...lol {nm} Aug 22, 17:35
