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internal multiplier...
It's the multiplier you use with the Friday number to project what the weekend number will be. In other words, to project what will happen within the weekend - or internally. What internal multiplier you use depends on genre, history, the time of year, etc. Hope that helps.
Two questions (one regarding terminology, one regarding limited releases) Sep 17, 10:55
internal multiplier... Sep 17, 17:07
to the point! i just gave him a whole novel on it ;) {nm} Sep 17, 17:09
yours is the follow-up that adds more details :) {nm} Sep 17, 18:46
1. Internal Multiplier or IM is a function to forecast a films weekend total based off of Friday numbers... Sep 17, 17:08
re limiteds: Sep 18, 06:25
