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internal multiplier...

Posted by: tealfan on Sep 17, 17:07 in response to Ruthian23's post Two questions (one regarding terminology, one regarding...

It's the multiplier you use with the Friday number to project what the weekend number will be. In other words, to project what will happen within the weekend - or internally. What internal multiplier you use depends on genre, history, the time of year, etc. Hope that helps.

Two questions (one regarding terminology, one regarding limited releases) Ruthian23 Sep 17, 10:55

internal multiplier... tealfan Sep 17, 17:07

to the point! i just gave him a whole novel on it ;) {nm} islander Sep 17, 17:09

yours is the follow-up that adds more details :) {nm} tealfan Sep 17, 18:46

1. Internal Multiplier or IM is a function to forecast a films weekend total based off of Friday numbers... islander Sep 17, 17:08

No, that's actually a great explanation. It makes a lot more sense now. I figured it had something to do with Friday vs. the weekend, but Ruthian23 Sep 17, 19:04

re limiteds: Jane_Citizen Sep 18, 06:25

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