Two questions (one regarding terminology, one regarding limited releases) Sep 17, 10:55
internal multiplier... Sep 17, 17:07
to the point! i just gave him a whole novel on it ;) {nm} Sep 17, 17:09
yours is the follow-up that adds more details :) {nm} Sep 17, 18:46
1. Internal Multiplier or IM is a function to forecast a films weekend total based off of Friday numbers... Sep 17, 17:08
No, that's actually a great explanation. It makes a lot more sense now. I figured it had something to do with Friday vs. the weekend, but Sep 17, 19:04
re limiteds: Sep 18, 06:25