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The important part is if RS tracking is significantly above MTC, the movie will under-perform on opening weekend.

Posted by: RogerMore on Jan 20, 15:21 in response to daturk's post Can someone tell me what the 'RS/MTC' rule is?

The other part is if RS and MTC are similar then that's what the OW will be.

The rule is one of the more accurate OW predictors out there, but it has still gotten it wrong a few times - KFKID is one where RS was way higher than MTC (42 v 34) and the RS prediction proved to be better.

SATC2 and NARN3 are examples of there both sets of tracking missed the mark completely.  It's a useful tool, but you have to think for yourself.

Can someone tell me what the 'RS/MTC' rule is? {nm} daturk Jan 20, 10:46

When the moons of Jupiter align with Saturn on an odd numbered day of an even numbered month... amnesiac Jan 20, 12:53

The important part is if RS tracking is significantly above MTC, the movie will under-perform on opening weekend. RogerMore Jan 20, 15:21





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