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19M estimated W/E for CSLOV is kind of disappointing, isn't it?

Posted by: HarryWarden on Jul 29, 21:33

Seems like something that should open to more with the cast and nonstop marketing it has coupled with the audience friendly PG-13 rating.

19M estimated W/E for CSLOV is kind of disappointing, isn't it? HarryWarden Jul 29, 21:33

it's not an easy high concept sell like bad teacher horrible bosses bridesmaids it's closer to Dan in real life {nm} notfabio Jul 29, 21:39

but Dan in real life was clearly released with less P&A spending than Crazy {nm} Peterlee Jul 29, 21:40

Ditto. This looks really nothing like that movie either. {nm} HarryWarden Jul 29, 21:41

Not really. It's a bunch of love stories akin to Valentine's Day. Sounds like an easier sell than Cowboys & Aliens, actually. {nm} HarryWarden Jul 29, 21:40

that had a heck of a date gimmick {nm} notfabio Jul 29, 21:43

For a movie with the cast it has, it shouldn't open to roughly the same as the R-rated "Friends w/Benefits." {nm} HarryWarden Jul 29, 21:47

Especially since that movie had to overcome basically being a remake of something people already had this year. {nm} HarryWarden Jul 29, 21:48

That said, every rom-com is a remake of every other one ever made. Most redundant genre. {nm} HarryWarden Jul 29, 22:05

It has to deal with opening over an extremely competitive frame, and these films are known for their legs anyway. It is doing fine. {nm} Libs Jul 29, 21:48

This is going to be the weakest frame of the month considering the top movie won't clear 45M. {nm} HarryWarden Jul 29, 21:50

That doesn't matter...there's still going to be 5 movies exceeding or nearing the $20M mark, which is a lot for late July. {nm} Libs Jul 29, 21:51

but look at the offerings right now. it's plentiful. i know CSLOV doesn't have a ton of "true" competition but the market is flooded lobogotti Jul 29, 21:52

I just saw it tonight, it doesn't resemble Valentine's Day in any way, least of all quality (and by that I obv mean CSL is FAR superior). {nm} Libs Jul 29, 21:44

No. It's a legs movie. It will definitely get near $100m total. {nm} dsbman Jul 29, 22:11

I agree. I think WOM on CSL will be good and should have good legs. Maybe they would have done better with an R rating?? Seems like those Dorfman Jul 30, 06:04





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