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I think it's more about the media attention/publicity the star can generate for the film and anciallary revenue.
When it comes right down to it, few stars actually put butts in the seats, and of those who do, it's usually confined to a certain genre.
The slenderest of DL updates: a Friday figure for 1DAY, 1.8, and an estimate of "at least 5.5" for its OW. Aug 19, 22:29
So much for Anne Hathaway's supposed starpower. {nm} Aug 19, 22:37
No one expected it to open high anyway.. it shouldn't be a star's sole responsibility to carry a movie {nm} Aug 19, 22:40
no, that's pretty much the definition of a "star" {nm} Aug 19, 22:41
hmm...so if a movie fails, it's entirely the star's fault?...and if it succeeds, the star gets all the credit? {nm} Aug 19, 22:55
I think it's more about the media attention/publicity the star can generate for the film and anciallary revenue. Aug 19, 23:13
Perhaps once the weekends done she'll consider rapping. {nm} Aug 19, 23:01