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V: IFC runs with controversial film. Antichrist [ANTIC] to lure auds. Long article so I'm copying a bit.

Posted by: grammar on Sep 09, 19:24

Selling foreign films to Americans is tough enough without throwing infant death, genital mutilation, talking animals and a director who won't fly on airplanes into the marketing mix. At the same time, Danish helmer Lars von Trier's "Antichrist" -- riding a wave of notoriety that began in Cannes and will soon crash its way into the fall film festivals -- already has the kind of polarizing rep that's ripe for savvy exploitation.

"One of the things that's great about it," says IFC's marketing VP Ryan Werner, "is that the general public heard a lot about the Cannes controversy, more than they hear about most of these movies."   cont'd ....

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