Movies

DL: Relativity will promote [AOVAL] on NBC during the Super Bowl. Antibody Jan 10, 16:17

yay! {nm} RazorHawk Jan 10, 16:21

oh wow... 30 second spot was going for what 1.5 mill? ballsy... {nm} Oleg Max Jan 10, 16:22

$3.5 million for 30 sec during the game. Antibody Jan 10, 16:36

holly molly... 3.5? nuts... it'll better be worth it then... {nm} Oleg Max Jan 10, 16:38

They also are buying pregame and post game commercial spots as well {nm} dioneta Jan 10, 16:45

Editing that 30-second ad has probably become more important, financially, than creating the entire movie.{nm} DTXbro Jan 10, 16:28

Make or break time! {nm} dioneta Jan 10, 16:38

seriously... talk about inflation... Oleg Max Jan 10, 16:41

For kicks, I asked friends in the beer biz about this.They estimated the cost of four spots to be at least $10 million, probably closer DTXbro Jan 10, 17:25

2 are pre-game, 1 is post-game. Antibody Jan 10, 17:27

I didn't ask about that. That might take it down from "insane" to merely "stupid." {nm} DTXbro Jan 10, 18:06

It used to be that companies couldn't buy single spots, but had to buy in groups of 2 or 3. DTravel Jan 10, 18:20

This looks like a feature length advert for the military. Could this be funded by our tax dollars? {nm} bloopster Jan 10, 19:51

Sadly, that might be a fine question {nm} DTXbro Jan 11, 04:04

Act of Valor is an excellent picture.......should do well {nm} Latinman4747 Jan 10, 18:21

how do you know? {nm} b4bad Jan 11, 16:15

saw it last October...My wife enjoyed it too...and with real Navy Seals there is a great marketing tool {nm} Latinman4747 Jan 12, 19:25