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The Wrap: Why 'The Artist' Stands to Gain More From Its Oscar Nods Than 'Hugo' [ARTST]

Posted by: grammar on Jan 25, 14:22

"The Artist" came in second to "Hugo" in nominations, with 10 to the latter's 11 nods, but the movie is much earlier in its box office run than 3D "Hugo.

“ 'The Artist’ will benefit maybe more than any film in the history of Oscar nominations,” Jeff Bock, an analyst with Exhibitor Relations, told TheWrap Tuesday. “Unlike ‘The King’s Speech,’ where a speech impediment is one thing, having no speaking whatsoever in your film presents a real test of how to market it to middle America.”

Because the Weinstein Co. can now shout "Best Picture nominee” in its advertising, the studio will be able to significantly add to the black-and-white film’s $12 million domestic groswss.

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