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Thor was in early May, when the schools weren't out yet; it's PG-13, normally less frontloaded than comparable R-rated films
unless it's Twilight/Harry Potter type of movies. And I do believe a non-sequel comic book adaptation has less frontloading demand than a franchise with built-in fanbase.
THR: Prometheus rolled out at midnight in 1,368 North American theaters, grossing a promising $3.6 million. [PROME] Jun 08, 10:19
that's about 2.6 times SWHTM, so pretty nice. {nm} Jun 08, 10:25
slightly better than thor {nm} Jun 08, 10:29
Which opened at $66M {nm} Jun 08, 10:46
It'll be most likely be more frontloaded than Thor {nm} Jun 08, 11:24
You know WAYYY more than I..but I am curious as too why you think that? {nm} Jun 08, 11:27
Thor was in early May, when the schools weren't out yet; it's PG-13, normally less frontloaded than comparable R-rated films Jun 08, 11:50
schools are not out yet in NY...nm Jun 08, 12:14
Nope, but they are out for more than half the country. {nm} Jun 08, 13:10
also both sci-fi and horror genres are known for frontloadness and large Fri-to-Sat declines, and PROME covers both {nm} Jun 08, 11:52
Thank you! {nm} Jun 08, 11:57
Another big-budget R-rated film "Watchmen" grossed $4.6 million in 1595 theaters in midnight run Jun 08, 10:29
and that film had $55 million opening weekend {nm} Jun 08, 10:30
Same article: 300 $2.5M midnight $70M weekend {nm} Jun 08, 10:33
But PROME has a lot of potential to be frontloaded {nm} Jun 08, 10:37
So did 300 and Watchmen and Thor. {nm} Jun 08, 10:38
WATCH had more based on the "greatest graphic novel ever" and ZSNYD coming off 300. {nm} Jun 08, 10:42
I think the two numbers above are the range now, 55 min, 70 max. {nm} Jun 08, 10:39
I think 45 tops... {nm} Jun 08, 10:45
Pretty good start. {nm} Jun 08, 10:37
pretty weak start. xiuan thought 5M... {nm} Jun 08, 10:44
So what? {nm} Jun 08, 10:46
The # is out. Just because it doesn't meet one opinion, doesn't mae it weakNo one is infallible. {nm} Jun 08, 10:58
I meant to say #'s 4 wknd... {nm} Jun 08, 10:59
It equaled Inception. More then 300. You think that is weak? {nm} Jun 08, 11:37
For a movie with a built in audience from the Alien movies...shouldn't this have been higher? Jun 08, 10:45
In any case, few movies can be better midnight screening attractions, than sci-fi horror (plus that it caters to fanboys(?)) Jun 08, 10:59