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Sequels misfire all the time, and I think these TV ads are pretty artless about creating or sustaining interest. I believe kids can...
... pick up on what we could call "re-tread vibe."
If your product is weak, you should hide it, and the "pursuit of the acorn" teasers would do this work better, I think, than the "return of old friends" narrative (STV vibe). But you're right that I am pitching "how the producers might have got me to go," rather than settling for reminding a pre-tween audience that, "hey, there's another Ice Age movie."
THR on the weekend openers. Jun 30, 16:31
They're saying ICEA3 around $65 million for five-day, PUBNM $40 million... Jun 30, 17:20
that's pretty low on ICEA3 {nm} Jun 30, 17:43
The ICEA3 TV spots seem assembled with the STV handbook open: i.e., "some old friends are back on a new adventure." Jun 30, 18:49
Does that matter to the kids? {nm} Jun 30, 18:53
Sequels misfire all the time, and I think these TV ads are pretty artless about creating or sustaining interest. I believe kids can... Jun 30, 19:12
Hmmm.... Dunno... I'd say ICEA3 probably around $70M, and PUBNM about $25M more likely... but that's just me! {nm} Jun 30, 19:13
Right in line with my expectations. Thanks! {nm} Jun 30, 17:50