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THE ENTERTAINMENT MARKET
Look: I don't buy it. July 4th on Saturday will take away lots of box office, families outside both day and night on the busiest movie day
of the week. Will enough people treat Thursday night like a typical Friday night to offset the Saturday hit?
However, there's simply no denying that Transformers is a steam roller. Get out the way!
THR on the weekend openers. Jun 30, 16:31
They're saying ICEA3 around $65 million for five-day, PUBNM $40 million... Jun 30, 17:20
that's pretty low on ICEA3 {nm} Jun 30, 17:43
The ICEA3 TV spots seem assembled with the STV handbook open: i.e., "some old friends are back on a new adventure." Jun 30, 18:49
Does that matter to the kids? {nm} Jun 30, 18:53
Hmmm.... Dunno... I'd say ICEA3 probably around $70M, and PUBNM about $25M more likely... but that's just me! {nm} Jun 30, 19:13
Right in line with my expectations. Thanks! {nm} Jun 30, 17:50
Look: I don't buy it. July 4th on Saturday will take away lots of box office, families outside both day and night on the busiest movie day Jun 30, 19:37
