Movies

mtc 26 oblivion 4 place beyond pines {nm} notfabio Apr 16, 07:59

never got the mtc info for last week {nm} notfabio Apr 16, 08:00

OBLVN flixster number (at RT) is just under 27k. {nm} second gary Apr 16, 08:08

The scourge of supposedly reliable tracking strikes again, RS having come in at mid-50s. Tracking. Fraking. Follies. :-) {nm} KalElFan Apr 16, 08:10

Are u shadowking? U seem to know a lot about past trackings and movie comparisons {nm} karspov Apr 16, 08:20

Tagging [OBLVN] 26 [TPBTP] 4 {nm} karspov Apr 16, 08:22

No, I just have the one nym, not even a YTD version. I do think the whole tracking thing is all fraked up though. {nm} KalElFan Apr 16, 08:25

Not to get into a long conversation, its because this isn't technically tracking. Tracking doesn't predict box office, it measures marketing Moviesnob Apr 16, 08:30

Which ones only measure "marketing"? Don't they at least attempt to poll awareness, want to see, first choice, etc.? {nm} KalElFan Apr 16, 08:43

That is measuring the marketing. {nm} RogerMore Apr 16, 08:46

And by extension, and see below -- they provide a NUMBER. This isn't rocket science. {nm} KalElFan Apr 16, 08:49

My non-insider understanding... RogerMore Apr 16, 09:11

Awareness, want to see, first choice, etc. are the key measures and can have little to do with marketing $ and the like. {nm} KalElFan Apr 16, 09:31

Not marketing $. Marketing. RogerMore Apr 16, 10:37

ALso, it's not people at the studios or theater chains giving us the $26M and $55M, it's the sources MTC and RS. {nm} KalElFan Apr 16, 09:50

MTC = "Major Movie Chain" RazorHawk Apr 16, 10:26

Studios know the MTC numbers. Your only nit is that MTC apparently does its own internal awareness, want to see, first choice, etc. {nm} KalElFan Apr 16, 11:23

And again, awareness, want to see, first choice is NOT marketing. It's polling and it's the polling that matters. {nm} KalElFan Apr 16, 11:28

How do most people become aware of a movie? How do they decide whether they want to see it? And whether it is their first choice? {nm} RogerMore Apr 16, 11:52

All kinds of reasons. Because they follow movie news, friends, word of mouth, they may have been anticipating a movie for years. {nm} KalElFan Apr 16, 11:58

Most of that is marketing and publicity. Movie news = publicity. Friends and word of mouth is through other people seeing the marketing. RogerMore Apr 16, 12:13

Marketing is one thing that affects awareness, want to see, etc., for good or bad. e.g. If want to see goes down after a bad trailer. {nm} KalElFan Apr 16, 12:03

If they were predicting solely based on ad dollars spent, no polling etc., then it's a scandal. But supposedly tracking tracks right? {nm} KalElFan Apr 16, 08:51

Also, to say tracking doesn't predict B.O. misses that a B.O. number is given. "Those that have seen tracking... say..." {nm} KalElFan Apr 16, 08:47

Tracking then is only a tool used to etimate the box office potential. If it was a prediction of box office, wouldn't all the sites have grammar Apr 16, 08:52

Giving a B.O. number ought to be more than any stupid guess when the studios are paying for it. This week they paid for $26M and $55M. {nm} KalElFan Apr 16, 09:00

Hah .. you never know what sparks long conversations. {nm} grammar Apr 16, 08:53

You've hit on a wishful solution, though. Since they suck at B.O. numbers, they should just rate marketing like reviews e.g. 1-5. {nm} KalElFan Apr 16, 08:55

GO HOME MTC YOU'RE DRUNK {nm} adrenalin112 Apr 16, 08:57

bombs away! {nm} thatpj Apr 16, 09:16