HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
MTC = "Major Movie Chain"
notfabio works at a major movie chain (that cannot be named) and the MTC numbers that he posts at HSX are that movie chain's internal predictions/expectations for each movies opening weekend.
Your arguements would be better recieved if you did more research and knew what you arguing about and how things actually work. So far, just in this thread you have revealed that:
- you did not know that MTC were numbers from a movie chain
- you did not know that movie studios do not pay for (or use) MTC numbers
- you did not know that RS measured marketing (by interviewing people and asking about their awaremess of movies; first choice; etc)...
if you are going to disagree with MTC and RS results (or even offer suggestions to improve their processes)... shouldn't you know they actually work and what they actually do?
mtc 26 oblivion 4 place beyond pines {nm} Apr 16, 07:59
never got the mtc info for last week {nm} Apr 16, 08:00
OBLVN flixster number (at RT) is just under 27k. {nm} Apr 16, 08:08
The scourge of supposedly reliable tracking strikes again, RS having come in at mid-50s. Tracking. Fraking. Follies. :-) {nm} Apr 16, 08:10
Are u shadowking? U seem to know a lot about past trackings and movie comparisons {nm} Apr 16, 08:20
Tagging [OBLVN] 26 [TPBTP] 4 {nm} Apr 16, 08:22
No, I just have the one nym, not even a YTD version. I do think the whole tracking thing is all fraked up though. {nm} Apr 16, 08:25
Which ones only measure "marketing"? Don't they at least attempt to poll awareness, want to see, first choice, etc.? {nm} Apr 16, 08:43
That is measuring the marketing. {nm} Apr 16, 08:46
And by extension, and see below -- they provide a NUMBER. This isn't rocket science. {nm} Apr 16, 08:49
My non-insider understanding... Apr 16, 09:11
Awareness, want to see, first choice, etc. are the key measures and can have little to do with marketing $ and the like. {nm} Apr 16, 09:31
Not marketing $. Marketing. Apr 16, 10:37
ALso, it's not people at the studios or theater chains giving us the $26M and $55M, it's the sources MTC and RS. {nm} Apr 16, 09:50
MTC = "Major Movie Chain" Apr 16, 10:26
And again, awareness, want to see, first choice is NOT marketing. It's polling and it's the polling that matters. {nm} Apr 16, 11:28
Also, to say tracking doesn't predict B.O. misses that a B.O. number is given. "Those that have seen tracking... say..." {nm} Apr 16, 08:47
Hah .. you never know what sparks long conversations. {nm} Apr 16, 08:53
GO HOME MTC YOU'RE DRUNK {nm} Apr 16, 08:57
bombs away! {nm} Apr 16, 09:16