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I think competition's only part of the story - after all, there doesn't seem to a lot of direct competition for ELYSM's audience this w/e
None of the other weekend openers are directly competing with the target audience. WOLV2 is in its 3rd week, PACRM is in its 6th.
And original sci-fi has its own challenges. Obviously, it's original, which means will have less recognition with audiences, so the marketing people have to work harder to sell the movie.
And it's sci-fi, which turns some people off. Good sci-fi is about challenging people's ideas and preconceptions, and a lot of people go to the movies to be entertained, not challenged.
Not that Eysium doesn't have positives - audiences like Matt Damon in gritty, silent action roles and having a big star takes some of the "how do we sell this?" pressure off. The late addition of 500 screens is another solid point in its favour.
But there's a consistent history of original sci-fi throwing under HSX expectations that shouldn't be ignored. Beyond 2013 too.
If there's one lesson to take from the 2013 box office, it's to always bet on original sci fi. Aug 08, 15:19
And the IM is the most important part of your message... So true. {nm} Aug 08, 15:43
I think competition's only part of the story - after all, there doesn't seem to a lot of direct competition for ELYSM's audience this w/e Aug 08, 17:26
I think it's way too early in Blonkamp's career to say that. Look at Guillermo del Toro, who has a more established Aug 08, 19:23
Elysium is #3 on the Fandango iPad app...which is pretty surprising for a movie that should have advanced sales appeal {nm} Aug 08, 16:24
Not surprised Millers is ahead of it but very odd that Planes is as well {nm} Aug 08, 16:26
PLANE is NOT by Pixar. {nm} Aug 08, 16:52
