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THE ENTERTAINMENT MARKET
I know we have a big weekend ahead of us but the market is ripe and ready for FROZE. Besides a not highly
anticipated Free Birds, we haven't had anything for kids since Cloudy.
Tangled did a 68.7M during it's first 5 days, just three years ago opening on the same day/week. Frozen is establishing a couple new Disney princesses and it's being pimped everywhere I look (keep in mind I have a six year old daughter).
With the success of Tangled after it's theater run, I'm hoping families can trust the quality for these type of films (meaning Disney Anim can hang with Pixar). At just 85 minutes, compared to Tangleds' 100 minutes, there will be a ton of daily shows and that's going to help.
The number I want to see out of Wednesday next week is 12M or higher.
I know we have a big weekend ahead of us but the market is ripe and ready for FROZE. Besides a not highly Nov 22, 07:44
Rapunzel is a much more famous fairy tale than the Snow Queen though. {nm} Nov 22, 09:06
*sell some toys {nm} Nov 22, 09:23
catching fire is gonna melt frozen {nm} Nov 22, 09:09
Tangled went against Harry Potter and still did well, there is no reason Frozen and Hunger games would be much different Nov 22, 09:25
id say HPOT skews more towards boys. and HGAM will take the tween girls that might have seen frozen. {nm} Nov 22, 10:02
I agree. It will be interesting to see how it plays out along side of all the Hunger Games hype Nov 22, 10:50
Frozen should be huge. Reviews are off the charts with many calling it Best Animated Film winner. {nm} Nov 22, 09:49