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"an effort ... to both grow revenue in a rapidly evolving entertainment environment and to maintain the value of exhibition"
I don't see how this will grow overall revenue, rather I think it's an experiment to see if costs can be lowered more than revenue, which is good for Paramount and could go either way for theaters. In this particular case, a horror movie that makes most of it's money in the first couple of weeks, it's probably good for both sides.
With more information on total costs and revenues this would be much more interesting IMO. As it is we have very little beyond the press releases.
W: Paramount, AMC and Cineplex shortens the digital home window on [SVSZ] {nm} Jul 08, 11:18
This rev share is groundbreaking, but can you trust Hollywood accounting? {nm} Jul 08, 11:21
This is the first step to blockbuster day and date release. {nm} Jul 08, 11:31
i dont know if it will be day and date. Paramount wants to run their big titles in theaters for 3-5 weeks {nm} Jul 08, 11:34
NPR said Paramount is adopting this model for all their movies before year end {nm} Jul 08, 22:54
V: its not clear if other major exhibitors like Regal and Cinemark will show the films. Jul 08, 11:37
It's also possible Regal and Cinemark will go on the offensive and refuse to play any Paramount titles {nm} Jul 08, 13:20
"go on the offensive" meaning burying their heads deeper in the sand {nm} Jul 08, 14:55
"an effort ... to both grow revenue in a rapidly evolving entertainment environment and to maintain the value of exhibition" Jul 08, 12:21
according to mojo, the last paranormal activity was only in theaters for 7 weeks {nm} Jul 08, 12:32
