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if you assume that theaters are already capturing 100% of the available ticket sales now, i.e., everyone who wants to see a film in theaters
is already going to movies, presumably there is a certain segment of potential audience who don't currently go the movies but would watch a movie at home if it were available at or shortly after the theatrical window
if the price of that "faster" rental is higher than what those customers would pay if they had to wait longer for the normal, cheaper rental, presumably there is extra money to be made
W: Paramount, AMC and Cineplex shortens the digital home window on [SVSZ] {nm} Jul 08, 11:18
This rev share is groundbreaking, but can you trust Hollywood accounting? {nm} Jul 08, 11:21
This is the first step to blockbuster day and date release. {nm} Jul 08, 11:31
i dont know if it will be day and date. Paramount wants to run their big titles in theaters for 3-5 weeks {nm} Jul 08, 11:34
NPR said Paramount is adopting this model for all their movies before year end {nm} Jul 08, 22:54
V: its not clear if other major exhibitors like Regal and Cinemark will show the films. Jul 08, 11:37
It's also possible Regal and Cinemark will go on the offensive and refuse to play any Paramount titles {nm} Jul 08, 13:20
"go on the offensive" meaning burying their heads deeper in the sand {nm} Jul 08, 14:55
"an effort ... to both grow revenue in a rapidly evolving entertainment environment and to maintain the value of exhibition" Jul 08, 12:21
if you assume that theaters are already capturing 100% of the available ticket sales now, i.e., everyone who wants to see a film in theaters Jul 08, 12:30
according to mojo, the last paranormal activity was only in theaters for 7 weeks {nm} Jul 08, 12:32