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if you assume that theaters are already capturing 100% of the available ticket sales now, i.e., everyone who wants to see a film in theaters

Posted by: slipping jimmy (a.k.a mickpix) on Jul 08, 12:30 in response to MattW's post "an effort ... to both grow revenue in a rapidly...

is already going to movies, presumably there is a certain segment of potential audience who don't currently go the movies but would watch a movie at home if it were available at or shortly after the theatrical window

if the price of that "faster" rental is higher than what those customers would pay if they had to wait longer for the normal, cheaper rental, presumably there is extra money to be made

W: Paramount, AMC and Cineplex shortens the digital home window on [PNAC5] and [SVSA], available 17 days after dips below 300 theaters Antibody Jul 08, 11:17

W: Paramount, AMC and Cineplex shortens the digital home window on [SVSZ] {nm} Antibody Jul 08, 11:18

This rev share is groundbreaking, but can you trust Hollywood accounting? {nm} Antibody Jul 08, 11:21

paramount's been working on this for some time. they believe its in their best interest so if theaters smell funny accounting they will Moviesnob Jul 08, 11:29

This is the first step to blockbuster day and date release. {nm} Antibody Jul 08, 11:31

i dont know if it will be day and date. Paramount wants to run their big titles in theaters for 3-5 weeks {nm} Moviesnob Jul 08, 11:34

NPR said Paramount is adopting this model for all their movies before year end {nm} Chateau_du_Mal_Voisin Jul 08, 22:54

V: its not clear if other major exhibitors like Regal and Cinemark will show the films. Antibody Jul 08, 11:37

WSJ: If no other exhibitors agree to the new terms, Paramount will still release the movies with just those two chains, said Mr. Moore Antibody Jul 08, 11:40

Paramount is probably the one studio that is trying to think out of the box right now. Most the others will be waiting to see what happens {nm} Moviesnob Jul 08, 11:46

It's also possible Regal and Cinemark will go on the offensive and refuse to play any Paramount titles {nm} notfabio Jul 08, 13:20

"go on the offensive" meaning burying their heads deeper in the sand {nm} Moviesnob Jul 08, 14:55

"an effort ... to both grow revenue in a rapidly evolving entertainment environment and to maintain the value of exhibition" MattW Jul 08, 12:21

almost all costs are in the initial release. the thinking is digital/TVOD revenue will be much higher with a much earlier window Moviesnob Jul 08, 12:29

if you assume that theaters are already capturing 100% of the available ticket sales now, i.e., everyone who wants to see a film in theaters slipping jimmy Jul 08, 12:30

according to mojo, the last paranormal activity was only in theaters for 7 weeks {nm} Moviesnob Jul 08, 12:32





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