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only a $13K PTA last weekend in big, premium, max-price theaters. now that it will be getting some 2D and matinee prices, pta will drop
probably by 40% (40% being a conservative price difference between 1st run 3D imax and general tix prices, and also the imax theaters who had it last week will see an attendance drop in its 2nd weekend (thats just what films do)
40% drop is $7800 PTA
*3000 theaters
23.6M max i figure
BO: OW Forecast HTRN2 36M, EVRST 27M, INTRN 19M, GRNFR 3M Sep 23, 16:18
I think $27m for Everest is still conservative. ymmv {nm} Sep 23, 16:51
only a $13K PTA last weekend in big, premium, max-price theaters. now that it will be getting some 2D and matinee prices, pta will drop Sep 23, 17:21
I feel you. Your drops may be right but WOM is very strong and I don't think it peaked last week. {nm} Sep 23, 17:25
*Pun intended* {nm} Sep 23, 17:26
Even if it's only high teens, it's a buy, right? Sep 24, 00:31
